Oligopoly (Economics) Essay

1) Oligopoly is when a particular market is controlled by a small group of firms. For example supermarkets, there are three (there usually exist three companies) companies which dominate the market, Wong and Metro, Santa Isabel and Plaza Vea, and Tottus. The main assumptions that economists make when talking about a situation of Oligopoly are various; three or four large companies dominate the industry, but small companies do exist (smaller companies in the recent example would be for example â€Å"Arakaki†, a sole trader company); firms are interdependent, al will watch what the competitors do and act accordingly (when Wong created the â€Å"Bonus† card, it did not even passed a week when Santa Isabel created the â€Å"Mà ¡s Mà ¡s† card); the existence of the kinked demand curve (which we will see what it is on question b); there are barriers to entry, this means it is difficult for other firms to enter the industry; non price competition, as companies cannot compete by prices, therefore they have to compete with the service they offer (for example the â€Å"Bonus† and the â€Å"Mà ¡s Mà ¡s† cards); the oligopoly must be collusive (collusion), this means when the companies, which dominate, work together to maintain very high prices at the expense of the consumer (for example Umbro and Adidas, sell football shirts at very high prices, as a Manchester United shirt costs approximately $50), companies which work together to maintain high prices should be fined, as it is illegal. Advertising is also essential to maintain a high profit and market share, and also something very important, which is to develop brand loyalty (for example, once I began to buy â€Å"Sony† electro domestics, I begin to have a brand loyalty, as I never had a single problem with them). 2) The causes of price stability (when prices are stable, without any change) existing in a situation of Oligopoly are two. The first reason is due to the shapes of the Demand curve (AR). Putting an example of gasoline stations, if there are three companies in this market (Shell, Texaco and Mobil), and if one company, for example shell, decides to increase its prices, no other company will follow, and its sales will decrease by a lot (there will be no incentive for companies to increase prices as consumers have other companies to buy gasoline from, therefore it is elastic as there has been a small change in price but a big change in demand). A company will also not lower its prices because all other companies in the industry will do the same (as people will go to where prices are lower), and there will be very few benefits, also profits will decrease, as sales increase by only a small amount (there has been a big change in price but a small change in demand, therefore inelastic). Firms will leave the price unchanged, and the firms will have to use other objects to compete with each other, this includes product differentiation through advertising and innovation. The price elasticity of demand looks at the responsiveness of QD to a change in price. It is better for companies to therefore use the same price and find other ways of increasing their sales, for example to use non price competition in order to increase sales. â€Å"The solution concludes that there is a determinant and stable price-quantity equilibrium that varies according to the number of sellers. In effect each firm makes assumptions about its rival’s output. Adjustment or reaction follows reaction until each firm successfully guesses the correct output of its rivals†. The second reason of price stability in Oligopoly is, if a company maximises its profits where MC=MR, therefore the point where this two curves cross will give us the price and the quantity the company should provide. The marginal revenue curve is not continuous, as it has a very big gap in it, this is called the â€Å"Region of Indeterminacy†, and the MC curve can pass through any part of this region, this gap in the MR curve, allows MC to vary without affecting either final price or quantity. For prices to change, costs would need to rise above MC†.

Literature Review of Finite Impulse Response Filters

Literature studychapter 3 LiteratureSurveyPaper 1:Filter Structures For FIR Filters[ 1 ] In this paper Florian Achleitner et Al. had discuss FIR digital i ¬?lters, which can be designed in several different ways and construct with different basic constructions. This papers considers some constructions and their calculation complexness, every bit good as the quantisation effects. Furthermore some designing methods are introduced and the advantages and disadvantages are analyzed. FIR-i ¬?lters can be designed and implemented in many different ways and constructions. Each has it’s advantages and disadvantages refering several points of position. In pattern it will be suited to take the construction and planing method oblique by the country of application and the i ¬?lter specii ¬?cations. If computational cost is the chief standards, we recommend the Direct Form, as it is simple, has low computational cost and no existent disadvantages.Paper 2:Design And Implementation Of An Optimized FIR Filter For If Gps Signal Simulator[ 2 ] This paper presents the design and execution of a forty-order FIR filter for IF GPS signal simulator with three algorithms: multiply and accumulate ( MAC ) , add-and-shift strategy with CSD encoding ( CSD ) , new common sub-expression riddance ( CSE ) . Each strategy is analyzed in item including design and optimisation procedure to happen the best 1 with the least hardware resource and power ingestion. The FIR filter is coded in Verilog HDL, and so implemented utilizing Xilinx Virtex5 FPGA and Design Complier based on SMIC 0.18um engineering. FPGA execution consequence shows that CSE consumes the least entire occupied piece, with 63 % and 20 % decrease compared with MAC and CSD. The execution of CSE in ASIC besides proves 66 % and 13 % decrease in entire bit country, every bit good as 36 % and 6 % dynamic power decrease compared with MAC and CSD severally. Figure 3.1 Converse signifier of FIR filter[ 2 ] Figure 3.2 Implementation construction of FIR filter[ 2 ] This paper design FIR filter utilizing converse signifier as shown in figure below which is more suited for long length coefficients and besides saves figure of registries. Besides this paper designs FIR filter utilizing symmetrical signifier construction of FIR filter by taking advantage of symmetrical coefficients and saves figure of multipliers in the design. 3.3 PAPER 3: Fixed-Point FIR Filter Design And Implementation In The Expand In Sub-Expression Space[ 3 ] In This paper Chia-Yu Yao and Chung-Lin Sha had presented a method of uniting the design and the execution of fixed-point FIR filter coefficients into one design flow. The proposed method designs the fixed-point coefficients in an spread outing sub-expression infinite. During the design procedure, the execution cost is estimated as good and it is fed back to the design modus operandi such that the algorithm can redesign the fixed-point coefficients iteratively. Design examples show that, in many instances, we can obtain better hardware-cost- effectual FIR filters than the consequences reported by other research workers. Figure 3.3 Example of common sub look riddance[ 3 ] In this paper, they suggest an improved fixed-point coefficient design procedure that considers the execution complexness at the first phase of the design stage. The architecture they assume in this paper is the converse signifier symmetrical FIR filter. Compared with the other FIR filter construction, the proposed method can bring forth FIR filters with decreased figure of adders in many instances. On the other manus, since the manner of recognizing the converse signifier FIR filters is determined by the proposed method, in order to salvage brainpower and clip for composing the RTL codification of an FIR filter, we develop a C plan to bring forth a Verilog or a VHDL codification of the FIR filter automatically based on the coefficients produced by the proposed algorithm. A comparing of the codification public presentation between the proposed design flow and MATLAB’s fdatool is besides given in this paper.Paper 4:16-Orders FIR Filter Design Based On MATLAB And Its Quartus Ii Simulation[ 4 ] In this paper SongYu et Al. had presented the rules and construction of the FIR filter to plan the FIR filter. Used the tools of filter design and the signal spectrum analysis in MATLAB to plan and analyze 16-order FIR filter, and determined the filter coefficients, eventually, used Verilog HDL linguistic communication to code, and used its package of Quartus II to imitate. The consequence of the simulation shows that the consequences of the pulsation matching run into the design of demands. With FIR filter direct-type construction as shown in Figure 3.4, the end product can be expressed as: Y ( N ) =†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ ..3.1 Figure 3.4 Conventional diagram of a direct-type FIR filter[ 4 ] Where, Y ( n ) is the end product of the FIR filter, x ( n ) is the input sequence and H ( I ) represents filter coefficients with filter length ( N+1 ) . This paper uses FDATOOL from MATLAB for coefficients computation. FDATOOL is a really powerful tool chest from MATLAB for speedy system planing and analysis. GUI based tool takes all FIR filter parametric quantities from user and based on selective filtering method, calculate filter coefficients with minimal filter order. After that, paper allows HDL modeling of such filter and takes advantage of coefficients symmetricalness to cut down arithmetic complexness. Simulation is done utilizing Quartus-II for subsequently FPGA usage.Paper 5:An Integrated Cad Tool For ASIC Implementation Of Multiplier-less FIR Filters With Common Sub-Expression Elimination Optimization[ 5 ] In this paper Qiu-zhong Wu had presented an integrated computing machine aided design ( CAD ) tool for the ASIC execution of multiplier-less FIR digital filters with common sub-expression riddance ( CSE ) optimisation. The chief maps in the design flow of FIR filters for specified applications, including coefficient computation and quantisation, common sub-expression optimisation and hardware description linguistic communication ( HDL ) codification auto-generation, are combined in this tool. They proposed an applied intermedial representation ( IR ) , which is the key for the integrating of CSE optimisation and HDL codification auto-generation, to denote the circuit construction resulted from the application of CSE technique. The application of this tool in the ASIC execution of multiplierless FIR filters can recognize the design mechanization and shorten the clip for design significantly ; what is more, experiment consequences show that the coveted FIR filters will be optimized expeditiously in several facets such as country, power dissipation and velocity. Figure 3.5 design flow of FIR filter[ 5 ] In this paper, an efficient integrated CAD tool for the ASIC execution of multiplier less FIR filters with common sub-expressions riddance optimisation is presented. The chief maps in FIR_DK, including the common sub-expressions riddance optimisation and the auto-generation of Verilog-HDL codification are illuminated in this paper. The application of this tool in the ASIC execution of multiplierless FIR filters can recognize the design mechanization and shorten the clip for design significantly ; what is more, experiment consequences show that desired FIR filters will be optimized expeditiously in several facets such as country, power dissipation and velocity.

Analytical overview of the newspaper publishing industry in the uk.

In line with the above, this paper provides an analytical overview of the newspaper publishing industry in the UK. It provides a comprehensive overview of the sector structure including an analysis of the value/supply chain, business models, some of the leading newspapers and an analysis of the market structure. The paper also examines key demographics, user preferences and the changing patterns of consumption. Finally, the paper conducts a critical analysis of the current issues and trends including examining the impact of technologies, market and business forces. Overview of sector structure The newspaper publishing industry in the UK has a unique structure in terms of geographical coverage of publications. With reference to the geographical coverage, there are two main categories: the national publications and regional publications (Anon 2013). The national newspapers comprise of 10 dailies and 12 Sundays (Anon 2013). Within these two categories are the tabloid newspapers; middle-market tabloid newspapers and broadsheet newspapers (Anon 2013). Most of the newspapers in the UK are however under the ‘tabloid’ subcategory. Examples of tabloid newspapers are The Sun, Daily Mirror, Daily Star, The People and The Morning Star amongst others (Anon 2013). Whilst the broadsheet examples include The Daily Telegraph, Financial Times, The Guardian, The Independent, The Sunday Times and The Observer among others. The ‘Middle-market’ tabloid newspapers include Daily Mail, Sunday Express, Daily Express and The Mail on Sunday (Anon 2013). Regional newspapers in the UK are more than 1500 but for the purpose of this analysis, we shall highlight the top 10 regional groups. The parent companies of the top 10 regional newspapers include: Archant which was formerly referred to as Eastern Counties Newspaper Group (Anon 2013). Associated Newspapers Ltd Guardian Media Group plc Mirror Group Regional Newspapers which is currently known as Trinity (Anon 2013). Newsquest Portsmouth and Sunderland Newspapers (Anon 2013). Northcliffe Newspapers Group Trinity Mirror plc Scotsman Publications Ltd and D C Thompson Having defined the structure of newspapers, it is worthwhile examining the value/supply chains and the traditional business model. Supply chains In the UK, Newspaper supply chains are publisher-led. In other words, publishers have a strong degree of influence over the supply chains (OFT 2008). They exercise a stronger degree of influence over the volumes of products received by retailers through setting parameters used by wholesalers to allocate copies to the retailers (OFT 2008). The publisher also exerts influence on pricing at all stages of the supply chain by printing a price and setting margins for both the retailers and wholesalers (OFT 2008). They also set performance standards that define the nature of service provided to the retailers. These standards influence the terms and conditions on which retailers are supplied by the wholesalers (OFT 2008). The publisher’s main role in the newspaper publishing industry is thus to intermediate between journalists, information users, advertisers and other attention-seekers (OECD 2010). Journalists, on the other hand, have the task of creating content. This process of content creation and manufacturing requires in-depth research and investigation. Newspaper organizations also rely on news agencies such as Reuters and the Associated Press for news stories (OECD 2010). With the draft created, a diligent work flow follows that include a number of activities such as editing, copy-editing and graphical work (OECD 2010). Finally, a fully digital version is created ready for printing (OECD 2010). Characteristics of the newspaper publishing industry A key characteristic to note in the newspaper publishing industry is the two-sided markets: advertizing revenues and sale of editorial content (Berte De Bens 2008). Newspapers provide for both advertising and editorial content and as such generate revenues from both the advertisers and readers (Berte De Bens 2008). Another key newspaper characteristic is perishability. Newspapers are perishable in that their value is only for a short period. Demand is thus concentrated in a short time window which is often in the morning (OFT 2008). As such, there is pressure in the supply chain to reduce the time taken to deliver newspapers to retail outlets (OFT 2008). Newspapers in the UK are printed at print centres which are spread throughout the country. Once printed, they are distributed to wholesale depots in the UK (Berte De Bens 2008). These are then packed and delivered by the wholesalers to retailers (Berte De Bens 2008). In addition, some newspapers are supplied directly to consumers through subscription. However, magazines account for most of the subscription sales. Some examples of newspapers that offer subscription service in the UK include the Financial Times and The Times (OFT 2008). In the recent years, there has been a push towards supplying newspapers directly to the retailers. Publishers have become more involved in supplying newspapers outside the normal distribution process including supplying to high-street retailers (OFT 2008). As such a new supply chain, a direct-to-retail (DTR) distribution system is currently underway. Consumer behaviour The circulation and readership of newspapers cut across every age group, sector and social strata (Hamel Prahalad 1994). However, some age groups are more prone to reading newspapers than others. Adults are particularly more loyal to their newspapers than the younger teenagers. According to keynote survey on the consumption patterns of newspapers in the UK, it was found that majority of newspaper readers comprised mainly of the elderly. According to the survey, 48.9% of teenagers aged between 16 and 19 would buy a local or regional newspaper at least once a week (Keynote 2010). But beyond the age of 20, the buying falls and continues to decline up to the age of 44 before rising again, reaching a peak of 61.3% among those aged above 65 (Keynote 2010). Nonetheless, it is safe to assume that the UK industry offers a vibrant market for publishers as both the older consumers and younger teenagers have a quest for information. But just like with other social trends, evolution is inevitable and the rise of the internet leads to changing user preferences and changing patterns of consumption (Currah 2009). More recently there has been a decline in consumption of newspapers even among the adults which is largely attributable to the proliferation of online alternatives. In a comparative survey carried out by Keynote between 2008 and 2009, it was found that 36.5% of adults bought national newspapers on a daily basis, down from 42.4% in 2008 (Keynote 2010). The old newspaper business model which has for a long time been a success is coming under pressure due to the ongoing digitization. Reader markets and advertizing are in fact declining in many parts of the world owing to the growth of new digital media. The internet has grown to become nearly a standard publishing channel and is posing a major threat to the contemporary business model (Darmstadt 2006). The changing consumer preference has been a key driving factor behind this contraction as advertizing and print media have lost out to online alternatives that offer information and advertizing services via the social media (Smith 2013). In fact, in between 2007 and 2012, there was a 25% drop in the circulation of the daily newspapers in the UK (Smith 2013). Although the rise of the internet has to some extent benefited newspaper publishers through the revenues generated from advertizing on their online publications, the loss suffered by print advertizing has been far greater than the benefits derived from online publications such that it has resulted in an overall negative growth for most of the newspapers (Boczkowski 2005). Also, the value chain of news production, distribution and consumption has been fundamentally affected by the growth of the internet and the ongoing digitization (Leurdijk et al 2012). Whilst most newspapers have launched their own websites and offered blogs and apps for mobile devices, they still have to bear the costs which are significantly high (Leurdijk et al 2012). Moreover, the huge quantity of information available online has made it increasingly difficult for people to pay for online services. Pay models which have proven to be successful are scarce. The pay-wall model was initially experimented by some of the newspaper publishers but failed as the subscription revenues could not offset the vast loss of advertising revenues that resulted from decline in readership (Leurdijk et al 2012). However, there have been new attempts lately to re-introduce pay-walls for premium content by some of the publishers such as the New York Times, the Hamburger Abendblatt and The Berliner Morgenpost among others (Leurdijk et al 2012). But still, only a few companies have managed to succeed in developing viable online business models (Miyamoto Whittaker 2005). Perhaps we can say that the newspaper publishing industry is under turmoil due to the penetration of broadband and the rise of new devices for delivering digital content. Consumers are quickly embracing technology and switching to digital media. However, this transition from traditional print media to digital media varies with age (Fenez et al 2010). The younger generation is particularly the most affected. But as noted by Keynote, the impact has also been felt among the older consumers. Of course these changes will tend to benefit the consumers. Such newer forms of decentralized news will liberate readers from partisan news monopolies which have dominated the industry (Currah 2009). Consumers will also benefit from increase in the availability of ‘free’ news and news consumption that can be tailored to fit own preference (Currah 2009). But at the same time there is a concern regarding the quality of output, in particular, whether the desired output can be sustained by market. It should be noted that, unlike the traditional news organizations, many actors involved in the online content lack the large fixed cost base needed to provide in-depth and varied reporting of news (OECD 2010). In this regard, will vulnerable news genres such as reporting on local government, investigative journalism and reporting on areas not of immediate economic or political interest, survive (Leurdijk et al 2010)This is an issue that requires further documentation. Current issues and what the future holds Following the recent recession that led to declining business profit, the advertiser’s budget has today shrunk (Smith 2013). The impact of the recession has been a decline in readership due to high prices of newspapers. Also, the recent phone hacking scandal that implicated tabloid newspapers has undermined trust in journalists and led to a declining demand in major papers (Smith 2013). More recently, the introduction a new generation of eReaders such the iPad, tablet computers and kindles has provided an alternative for accessing information online (Sabagh 2011). With influx of such portable technology, the decline print newspaper is likely to accelerate, adding pressure to the traditional models that have supported many titles (Sabbagh 2011). The impact of these changes has already been felt by a number of local newspapers with 31 titles closing in 2010 (Sabbagh 2011). However, there are those that seem to handle the transition well such as the Financial Times which has seen a growth in digital subscription (Sabbagh 2011). For instance, in 2011, the average print circulation of Financial Times (FT) was 297,227 whereas that of the digital circulation was around 301,471, indicating a 31% increase in digital subscribers (Greenslade 2012). During the same year, the average global audience grew to 2.1m whereas that of the print stayed flat (Greenslade 2012). But while FT has made a successful digital transition, majority of the newspapers have not succeed in developing viable online business models. Given the declining demand, pressure has mounted on newspapers to adopt defence mechanism in order to protect their bottom line (Smith 2011). Publishers have been forced to optimize online advertizing platforms and some others have had to adopt paywalls (Smith 2011). Also, there are those that are opting to expand internationally in efforts to capture a new market in an information-centric society (Smith 2011). The structural challenges facing the newspaper publishing industry have no doubt resulted in a decline in circulation volume and a shift of advertizing to online channels. The growth in information technology is already having an impact on consumption behaviours as reading is losing against listening and watching of news via the Televisions, radios and the internet (ATKearney 2005). The trend is also forecast to continue in the coming future. As pointed out by ATKearney (2005), circulation of newspapers is likely to decline by over 25% in the forthcoming 20 years due to a decline in readership and the growth of digital generation. With newspaper revenue declining, there is a higher possibility of heavy consolidation to occur through company ‘attrition’ and Merger and acquisition activities (ATKearney 2005). The impact of the recent phone hacking scandal is likely to be minimal as popular titles still remain in fair commercial health. Tabloid newspapers such as ‘The People’, ‘The Daily’ and ‘Sunday Mirror’, and ‘Record titles’ in Scotland are still in fair commercial health. However, whilst the Leveson inquiry is expected to have minimal effects on the industry performance, a concern has been raised that the resulting regulation will be unbalanced between print news and that published online (Smith 2011). Conclusion Indeed we have seen that a number of factors have contributed to a decline in newspaper circulation such as recession, new technology (e-readers and smartphones), new internet intermediaries, new business models, and social factors such as increased participation in creation of digital content. These changes have had mixed effects in the industry. On the one extreme, consumers have benefited from availability of free information and consumption of news content which can be tailored to suit their own preferences. Also such newer forms of decentralized news have liberated readers from partisan news monopolies which have dominated the industry. On the other extreme, the traditional print media has been declining and this demise puts at risk an important foundation of democratic societies. Also, there is a concern that the desired quality output may not be sustainable as many actors involved in the online content lack the large fixed cost base needed to provide in-depth and varied reporting of news. Reference Anon, 2013. UK regional newspapers. Magforum ATKearney, 2005. Newspaper endgame: evolution scenarios for the European Newspaper Publishing industry. London Berte, K. and De Bens, E., 2008. ‘Newspapers go for advertising! Challenges and opportunities in a changing media environment’. Journalism Studies, 9(5), 692-703. Boczkowski, P. J., 2005. Digitizing the news: innovation in online newspapers. Cambirdge, Currah, A., 2009. What’s happening to our news: an investigation into the likely impact of the digital revolution on the economics of news publishing in the UK. Reuters Institute for the Study of Journalism. Elvestad, E. and Blekesaune, A., 2008. ‘Newspaper readers in Europe: a multilevel study of individual and national differences’. European Journal of Communication, 23(4), 425-447. Fenez, M., Middelweerd, J., Van der Donk, M., 2010. Moving into multiple business models. Pricewaterhousecoopers, Greenslade, R., 2012. How the Financial Times successfully made the digital transition. The Guardian. Hamel, G. and Prahalad, C.K., 1994, Competing for the Future, Boston MA: Harvard Business School Press. Keynote, 2010. Publishing industry: who still reads newspapers{viewed on 24th April 2013} availablefrom https://www.keynote.co.uk/media-centre/in-the-news/display/publishing-industry%3A-who-still-reads-newspapers%3F/?articleId=426 Leurdijk,A., Slot, M., Niewenhuis, O., 2012. Statistical, ecosystems and competitiveness analysis of the media and content industries: The newspaper publishing industry. Joint Research Centre Massachusetts: MIT Press. Miyamoto, D. and Whittaker, D., 2005. The book publishing industry in Japan and the UK: corporate philosophy/objectives, behaviour and market structure. Working paper No.309, ESRC Centre for Business Research OECD 2010, The evolution of news and the internet. DSTI/ICCP/IE(2009)14/FINAL Office of Fair Trading (OFT), 2008, Newspaper and magazine distribution in the United Kingdom, Crown Publishers Sabbagh, D., 2011. iPads and Kindles force newspapers further away from print. The Guardian Smith, G., 2013. Newspaper publishing in the UK industry market research report now updated by IBISWorld. IBISWorld {viewed on 24th April 2013} available from http://www.prweb.com/releases/2013/2/prweb10407604.htm Analytical overview of the newspaper publishing industry in the uk. In line with the above, this paper provides an analytical overview of the newspaper publishing industry in the UK. It provides a comprehensive overview of the sector structure including an analysis of the value/supply chain, business models, some of the leading newspapers and an analysis of the market structure. The paper also examines key demographics, user preferences and the changing patterns of consumption. Finally, the paper conducts a critical analysis of the current issues and trends including examining the impact of technologies, market and business forces. Overview of sector structure The newspaper publishing industry in the UK has a unique structure in terms of geographical coverage of publications. With reference to the geographical coverage, there are two main categories: the national publications and regional publications (Anon 2013). The national newspapers comprise of 10 dailies and 12 Sundays (Anon 2013). Within these two categories are the tabloid newspapers; middle-market tabloid newspapers and broadsheet newspapers (Anon 2013). Most of the newspapers in the UK are however under the ‘tabloid’ subcategory. Examples of tabloid newspapers are The Sun, Daily Mirror, Daily Star, The People and The Morning Star amongst others (Anon 2013). Whilst the broadsheet examples include The Daily Telegraph, Financial Times, The Guardian, The Independent, The Sunday Times and The Observer among others. The ‘Middle-market’ tabloid newspapers include Daily Mail, Sunday Express, Daily Express and The Mail on Sunday (Anon 2013). Regional newspapers in the UK are more than 1500 but for the purpose of this analysis, we shall highlight the top 10 regional groups. The parent companies of the top 10 regional newspapers include: Archant which was formerly referred to as Eastern Counties Newspaper Group (Anon 2013). Associated Newspapers Ltd Guardian Media Group plc Mirror Group Regional Newspapers which is currently known as Trinity (Anon 2013). Newsquest Portsmouth and Sunderland Newspapers (Anon 2013). Northcliffe Newspapers Group Trinity Mirror plc Scotsman Publications Ltd and D C Thompson Having defined the structure of newspapers, it is worthwhile examining the value/supply chains and the traditional business model. Supply chains In the UK, Newspaper supply chains are publisher-led. In other words, publishers have a strong degree of influence over the supply chains (OFT 2008). They exercise a stronger degree of influence over the volumes of products received by retailers through setting parameters used by wholesalers to allocate copies to the retailers (OFT 2008). The publisher also exerts influence on pricing at all stages of the supply chain by printing a price and setting margins for both the retailers and wholesalers (OFT 2008). They also set performance standards that define the nature of service provided to the retailers. These standards influence the terms and conditions on which retailers are supplied by the wholesalers (OFT 2008). The publisher’s main role in the newspaper publishing industry is thus to intermediate between journalists, information users, advertisers and other attention-seekers (OECD 2010). Journalists, on the other hand, have the task of creating content. This process of content creation and manufacturing requires in-depth research and investigation. Newspaper organizations also rely on news agencies such as Reuters and the Associated Press for news stories (OECD 2010). With the draft created, a diligent work flow follows that include a number of activities such as editing, copy-editing and graphical work (OECD 2010). Finally, a fully digital version is created ready for printing (OECD 2010). Characteristics of the newspaper publishing industry A key characteristic to note in the newspaper publishing industry is the two-sided markets: advertizing revenues and sale of editorial content (Berte De Bens 2008). Newspapers provide for both advertising and editorial content and as such generate revenues from both the advertisers and readers (Berte De Bens 2008). Another key newspaper characteristic is perishability. Newspapers are perishable in that their value is only for a short period. Demand is thus concentrated in a short time window which is often in the morning (OFT 2008). As such, there is pressure in the supply chain to reduce the time taken to deliver newspapers to retail outlets (OFT 2008). Newspapers in the UK are printed at print centres which are spread throughout the country. Once printed, they are distributed to wholesale depots in the UK (Berte De Bens 2008). These are then packed and delivered by the wholesalers to retailers (Berte De Bens 2008). In addition, some newspapers are supplied directly to consumers through subscription. However, magazines account for most of the subscription sales. Some examples of newspapers that offer subscription service in the UK include the Financial Times and The Times (OFT 2008). In the recent years, there has been a push towards supplying newspapers directly to the retailers. Publishers have become more involved in supplying newspapers outside the normal distribution process including supplying to high-street retailers (OFT 2008). As such a new supply chain, a direct-to-retail (DTR) distribution system is currently underway. Consumer behaviour The circulation and readership of newspapers cut across every age group, sector and social strata (Hamel Prahalad 1994). However, some age groups are more prone to reading newspapers than others. Adults are particularly more loyal to their newspapers than the younger teenagers. According to keynote survey on the consumption patterns of newspapers in the UK, it was found that majority of newspaper readers comprised mainly of the elderly. According to the survey, 48.9% of teenagers aged between 16 and 19 would buy a local or regional newspaper at least once a week (Keynote 2010). But beyond the age of 20, the buying falls and continues to decline up to the age of 44 before rising again, reaching a peak of 61.3% among those aged above 65 (Keynote 2010). Nonetheless, it is safe to assume that the UK industry offers a vibrant market for publishers as both the older consumers and younger teenagers have a quest for information. But just like with other social trends, evolution is inevitable and the rise of the internet leads to changing user preferences and changing patterns of consumption (Currah 2009). More recently there has been a decline in consumption of newspapers even among the adults which is largely attributable to the proliferation of online alternatives. In a comparative survey carried out by Keynote between 2008 and 2009, it was found that 36.5% of adults bought national newspapers on a daily basis, down from 42.4% in 2008 (Keynote 2010). The old newspaper business model which has for a long time been a success is coming under pressure due to the ongoing digitization. Reader markets and advertizing are in fact declining in many parts of the world owing to the growth of new digital media. The internet has grown to become nearly a standard publishing channel and is posing a major threat to the contemporary business model (Darmstadt 2006). The changing consumer preference has been a key driving factor behind this contraction as advertizing and print media have lost out to online alternatives that offer information and advertizing services via the social media (Smith 2013). In fact, in between 2007 and 2012, there was a 25% drop in the circulation of the daily newspapers in the UK (Smith 2013). Although the rise of the internet has to some extent benefited newspaper publishers through the revenues generated from advertizing on their online publications, the loss suffered by print advertizing has been far greater than the benefits derived from online publications such that it has resulted in an overall negative growth for most of the newspapers (Boczkowski 2005). Also, the value chain of news production, distribution and consumption has been fundamentally affected by the growth of the internet and the ongoing digitization (Leurdijk et al 2012). Whilst most newspapers have launched their own websites and offered blogs and apps for mobile devices, they still have to bear the costs which are significantly high (Leurdijk et al 2012). Moreover, the huge quantity of information available online has made it increasingly difficult for people to pay for online services. Pay models which have proven to be successful are scarce. The pay-wall model was initially experimented by some of the newspaper publishers but failed as the subscription revenues could not offset the vast loss of advertising revenues that resulted from decline in readership (Leurdijk et al 2012). However, there have been new attempts lately to re-introduce pay-walls for premium content by some of the publishers such as the New York Times, the Hamburger Abendblatt and The Berliner Morgenpost among others (Leurdijk et al 2012). But still, only a few companies have managed to succeed in developing viable online business models (Miyamoto Whittaker 2005). Perhaps we can say that the newspaper publishing industry is under turmoil due to the penetration of broadband and the rise of new devices for delivering digital content. Consumers are quickly embracing technology and switching to digital media. However, this transition from traditional print media to digital media varies with age (Fenez et al 2010). The younger generation is particularly the most affected. But as noted by Keynote, the impact has also been felt among the older consumers. Of course these changes will tend to benefit the consumers. Such newer forms of decentralized news will liberate readers from partisan news monopolies which have dominated the industry (Currah 2009). Consumers will also benefit from increase in the availability of ‘free’ news and news consumption that can be tailored to fit own preference (Currah 2009). But at the same time there is a concern regarding the quality of output, in particular, whether the desired output can be sustained by market. It should be noted that, unlike the traditional news organizations, many actors involved in the online content lack the large fixed cost base needed to provide in-depth and varied reporting of news (OECD 2010). In this regard, will vulnerable news genres such as reporting on local government, investigative journalism and reporting on areas not of immediate economic or political interest, survive (Leurdijk et al 2010)This is an issue that requires further documentation. Current issues and what the future holds Following the recent recession that led to declining business profit, the advertiser’s budget has today shrunk (Smith 2013). The impact of the recession has been a decline in readership due to high prices of newspapers. Also, the recent phone hacking scandal that implicated tabloid newspapers has undermined trust in journalists and led to a declining demand in major papers (Smith 2013). More recently, the introduction a new generation of eReaders such the iPad, tablet computers and kindles has provided an alternative for accessing information online (Sabagh 2011). With influx of such portable technology, the decline print newspaper is likely to accelerate, adding pressure to the traditional models that have supported many titles (Sabbagh 2011). The impact of these changes has already been felt by a number of local newspapers with 31 titles closing in 2010 (Sabbagh 2011). However, there are those that seem to handle the transition well such as the Financial Times which has seen a growth in digital subscription (Sabbagh 2011). For instance, in 2011, the average print circulation of Financial Times (FT) was 297,227 whereas that of the digital circulation was around 301,471, indicating a 31% increase in digital subscribers (Greenslade 2012). During the same year, the average global audience grew to 2.1m whereas that of the print stayed flat (Greenslade 2012). But while FT has made a successful digital transition, majority of the newspapers have not succeed in developing viable online business models. Given the declining demand, pressure has mounted on newspapers to adopt defence mechanism in order to protect their bottom line (Smith 2011). Publishers have been forced to optimize online advertizing platforms and some others have had to adopt paywalls (Smith 2011). Also, there are those that are opting to expand internationally in efforts to capture a new market in an information-centric society (Smith 2011). The structural challenges facing the newspaper publishing industry have no doubt resulted in a decline in circulation volume and a shift of advertizing to online channels. The growth in information technology is already having an impact on consumption behaviours as reading is losing against listening and watching of news via the Televisions, radios and the internet (ATKearney 2005). The trend is also forecast to continue in the coming future. As pointed out by ATKearney (2005), circulation of newspapers is likely to decline by over 25% in the forthcoming 20 years due to a decline in readership and the growth of digital generation. With newspaper revenue declining, there is a higher possibility of heavy consolidation to occur through company ‘attrition’ and Merger and acquisition activities (ATKearney 2005). The impact of the recent phone hacking scandal is likely to be minimal as popular titles still remain in fair commercial health. Tabloid newspapers such as ‘The People’, ‘The Daily’ and ‘Sunday Mirror’, and ‘Record titles’ in Scotland are still in fair commercial health. However, whilst the Leveson inquiry is expected to have minimal effects on the industry performance, a concern has been raised that the resulting regulation will be unbalanced between print news and that published online (Smith 2011). Conclusion Indeed we have seen that a number of factors have contributed to a decline in newspaper circulation such as recession, new technology (e-readers and smartphones), new internet intermediaries, new business models, and social factors such as increased participation in creation of digital content. These changes have had mixed effects in the industry. On the one extreme, consumers have benefited from availability of free information and consumption of news content which can be tailored to suit their own preferences. Also such newer forms of decentralized news have liberated readers from partisan news monopolies which have dominated the industry. On the other extreme, the traditional print media has been declining and this demise puts at risk an important foundation of democratic societies. Also, there is a concern that the desired quality output may not be sustainable as many actors involved in the online content lack the large fixed cost base needed to provide in-depth and varied reporting of news. Reference Anon, 2013. UK regional newspapers. Magforum ATKearney, 2005. Newspaper endgame: evolution scenarios for the European Newspaper Publishing industry. London Berte, K. and De Bens, E., 2008. ‘Newspapers go for advertising! Challenges and opportunities in a changing media environment’. Journalism Studies, 9(5), 692-703. Boczkowski, P. J., 2005. Digitizing the news: innovation in online newspapers. Cambirdge, Currah, A., 2009. What’s happening to our news: an investigation into the likely impact of the digital revolution on the economics of news publishing in the UK. Reuters Institute for the Study of Journalism. Elvestad, E. and Blekesaune, A., 2008. ‘Newspaper readers in Europe: a multilevel study of individual and national differences’. European Journal of Communication, 23(4), 425-447. Fenez, M., Middelweerd, J., Van der Donk, M., 2010. Moving into multiple business models. Pricewaterhousecoopers, Greenslade, R., 2012. How the Financial Times successfully made the digital transition. The Guardian. Hamel, G. and Prahalad, C.K., 1994, Competing for the Future, Boston MA: Harvard Business School Press. Keynote, 2010. Publishing industry: who still reads newspapers{viewed on 24th April 2013} availablefrom https://www.keynote.co.uk/media-centre/in-the-news/display/publishing-industry%3A-who-still-reads-newspapers%3F/?articleId=426 Leurdijk,A., Slot, M., Niewenhuis, O., 2012. Statistical, ecosystems and competitiveness analysis of the media and content industries: The newspaper publishing industry. Joint Research Centre Massachusetts: MIT Press. Miyamoto, D. and Whittaker, D., 2005. The book publishing industry in Japan and the UK: corporate philosophy/objectives, behaviour and market structure. Working paper No.309, ESRC Centre for Business Research OECD 2010, The evolution of news and the internet. DSTI/ICCP/IE(2009)14/FINAL Office of Fair Trading (OFT), 2008, Newspaper and magazine distribution in the United Kingdom, Crown Publishers Sabbagh, D., 2011. iPads and Kindles force newspapers further away from print. The Guardian Smith, G., 2013. Newspaper publishing in the UK industry market research report now updated by IBISWorld. IBISWorld {viewed on 24th April 2013} available from http://www.prweb.com/releases/2013/2/prweb10407604.htm

Picassos Work Essay Example | Topics and Well Written Essays - 1000 words

Picassos Work - Essay Example In having such notable skills at such a tender age, Picasso decided to drop out of school and follow a career in art and painting. In having a natural talent and gift in art, Picasso managed to experiment and come up with unimaginable work of arts at that time. He and his friend Georges Braque founded the well known abstract movement known also as the cubism. As an artist, his style became diverse with his ideologies, explicable and experimental techniques and through his different theories. Picasso was a man full of imagination and possibilities as displayed from his art work. Apart from being an artist, he was also a thinker likened to people like Albert Einstein. Living in a culture that obeyed tradition, he managed to disobey it and followed his wishes. He defied the formal rules of art to explore and master realistic painting at a tender age. This made so unpredictable with his art and designs. When young, Picasso’s painting majorly revolved around cubism and sex. In fact , there are a lot of nude art work of which he demonstrates how the body of a woman could display a lot. Through his mindset, he did a brilliant sculpture work and graphic art forms in stage design, ceramics and mosaics. To this present day, his art and work are in museums and in personal collections all around the universe. As a teenager, he did his first painting in cubism known as the ladies of Avignon. Picasso loved displaying some of his art through painting entailing the nature of a woman’s body.

Management Principles Essay Example | Topics and Well Written Essays - 1750 words

Management Principles - Essay Example Businesses are the driving force behind an economy. In the United States there are nearly 29 million businesses operating. These businesses create nearly 120 million jobs. Business organizations are imperative towards the well being of a society. Not only do businesses provide jobs for people, but they also produce products and services that consumers desire. For instance Apple Computers is the top producer of smartphones in the world with its famous iPhone series. The business world has evolved in the 21st century with the arrival of e-commerce. There are millions of websites that offer products and services. The two largest online retail establishments are Amazon and EBay. The success of a business enterprise depends on the abilities of its managerial staff. The manager of an organization is responsible for the performance of the company as well as the performance of its employees. A good manager is able to motivate his staff to achieve higher levels of performance. There are different levels of management. Management is divided into three levels which are: upper level, middle management, and lower level. The lower level management positions are typically referred to as supervisors. An example of a middle level manager is the manager of a division of the company. In a publicly traded company the upper level management is the executive management team. The executive management team is led by the chief executive officer (CEO). The CEO of a firm is the most powerful and influential person within the company. The Sarbanes-Oxley Act made the CEO responsible for the content of the financial statements of a company. If fraud is detected in these statements the CEO could face jail time. CEOs have to establish both yearly operational plans as we ll as strategic plans for the long term. Some important skills and abilities that managers must possess are analytical abilities, leadership, superb verbal and

International Insecurity and the Use of Force Research Paper

International Insecurity and the Use of Force - Research Paper Example The formation of the United Nations is the most notable as it was formed soon after the end of Second World War with the main objective of promoting international peace and security. Moghaddam (2010) notes that whereas all actors acknowledge the essence of international security and the importance of avoiding international insecurity, they have not agreed fully on how to achieve this noble endeavour. There is a section of international actors that argue that force should not be used at all in the pursuit of international security, or addressing international insecurity for that matter. On the other hand, there are those who argue that use of force is necessary in addressing international security. This paper focuses on international insecurity and the use of force in an attempt to understand how these two aspects are conceptualized. Influence Decisions and actions in the international arena do not occur in a vacuum; instead, they are influenced by transnational actors, public opinion s, the media, and the interest groups. This is evidenced by how these actors have influenced the use of force (or lack of its use) in addressing international insecurity, for example in the case of the United States’ invasion of Iraq and Afghanistan (Chakravorty and Neti, 2009). Events such as the Hezbollah’s attacks targeting the Israeli Embassy in Argentina, the September 11, 2001 attacks targeting symbolic locations in the United States, and the series of crises in recent times in Syria and Libya bear all the features of international insecurity. What is of more interest in this paper is how they should be responded to: should force be used or alternatives to use of force are used? Transnational actors have greatly influenced the use of force in addressing international insecurity. North Atlantic Treaty Organization (NATO) is the most notable transnational actor which has influenced the use of force in tackling the international insecurity (Yost, 2007). It was part of the United States invasion of Iraq and Afghanistan, and most recently played a key role in ousting the Libyan leader Muammar Gaddafi. However, other transnational actors such the UN Security Council have discouraged the use of force and have been advocating for the use of diplomacy (Yost, 2007). Most of the interest groups have also been against the use of force in addressing the international insecurity; for example, the American Conservative Union and Human Rights Watch have been against the use of force and argue that such use of force often lead to death of innocent people especially women and children. There has been divided public opinions regarding the use of force as a means of addressing international insecurity; there are those who are totally against it while others (especially the victims of international insecurity) consider use of force as the best strategy to tackle international insecurity (Ersen and O?zen, 2010). Just like is the case with the public opinion, med ia is divided on whether force should be used as a means of solving the problem of international security. Expected Utility Theory It is no doubt that the question of whether force should be used in addressing international insecurity is a â€Å"hot† one with opinions divided in the centre with those against it on one side and those for it on the other. Expected utility theory can be very critical in helping

Brand Management of Apple Inc Essay Example | Topics and Well Written Essays - 1000 words

Brand Management of Apple Inc - Essay Example Apple Company has made numerous advertisements in the media with the intention of creating awareness of its product to potential consumers. Advertisements by the company have played a huge role in creating consumer awareness of the product (Mehling 1997). In order for the company to reach that level, it has taken into consideration various marketing strategies. One of them is the use of 3 C’s marketing strategy. The three C’s in marketing refers to the corporation itself, the customers, and the level of competition in the market. A company’s foremost concern is the consumer awareness of the products that the company is dealing with. In customer-based strategies, Apple Company has achieved success through segmentation. Segmentation is done in consideration of the different ways in which customers use the products. Apple Company is the world’s prominent subdivision implementing company. The subdivision strategy applied by the company has led the company acqu iring surprising growth in sales, revenues, profits, and business rankings (Schick 1997). Apple Inc. has applied a vertical market segmentation policy, which involves making a product for each use case. Additionally, the Apple Inc. is able to sell the merchandises at the right price for only the moneymaking market section. Using this policy, the Apple has also been able to ascertain the market section that pays more, for the precise merchandise, which the company offers. Furthermore, nice and easy to use users practice in addition to high-class merchandises, which offer all-in-one amalgamation, symbolizes the Apple’s products. More significantly, the Apple disregards potential consumers who are not willing to pay for their... This paper stresses that the company has also used corporate based strategy to achieve high levels of success. The corporate strategy aims at maximizing the company’s strengths in relation to the level of competition of their products. Apple Company uses selective and sequencing strategy in order to win the competition in the smart phones markets. The company has gained a decisive edge in the development of high quality smartphones, thus, gaining a competitive advantage over its rivals. Moreover, the company operates at a low cost due to outsourcing of both labor and raw materials. Moreover, Apple Company is able to operate at a low cost and gain market leadership. Besides, it is able to produce cheaper than other companies, despite the fact that the company’s products are expensive to meet the expense and retain. Apple Company has also embarked on using competitor-based strategies in order to curb increasing competition. This report makes a conclusion that the company has also benefited greatly by investing in profit and cost structure differences. This has been done by exploiting the source profit difference. Such profits include profits from product sales and profits from services. Moreover, in implementing the 3C’s marketing strategy, the company has also employed tactics for flyweights since the company has invested heavily in mass media advertising. Furthermore, the company has invested in massive research and development efforts that have differentiated the company from other competitors.

Discuss the ethical issues related to information technology Essay

Discuss the ethical issues related to information technology - Essay Example Organizations should be carefully monitored in the way they use collected data and use private data. Censorship should not be used in a way to deprive human rights and should remain within confines of ethics. The price of reputation; protecting privacy online. (2013, Feb 23).  The Economist,  406, 64-65. Retrieved from http://www.economist.com/news/business/21572240-market-protected-personal-information-about-take-price-reputation This article particularly ties with the learning of LO1 and LO2 in that it proposes some ways in which personal information may be protected. According to the article, many websites provide data manipulation services at the expense of the genuine and well intentioned internet users. For instance, a convicted rape criminal may have a better online personal image than a bank manager through information manipulation. It is proposed that a database depicting real-world reputation be set into place to discourage fake companies from manipulating private data. With internet providing rich or ‘big data,’ many web based companies are increasingly collecting and using private information for financial gains. Many companies collect and use personal information to target advertisement as seen in increasing junk mails. Companies are using social media information to discriminate employees. Within companies, employee emails and online activities are continually being monitored. On the other hand, intellectual property rights are violated every day. Intellectual property simply refers to the legal frameworks protecting intellectual resource such as business secrets, copyrights, trademarks, patented inventions and other intellectual resources to ensure such resources are managed and used ethically and legally. Understanding of intellectual rights marks the beginning to honoring them. For instance, whereas it may be ethical to keep a soft copy of a favorite music track, sharing it may be

Dominos Pizza Essay Example | Topics and Well Written Essays - 3750 words

Dominos Pizza - Essay Example Moreover, the company performance is seen in the light of industry comparison as well. Trend analysis and vertical analysis are done to compare company’s performance with its base year 2008 and calculating indexes based on it. Various trends are observed and interpreted in light of market’s performance. Moreover, vertical analysis sheds light on company’s key title accounts in relation to the base title. Positive and negative trends are identified and analyzed to provide critical insight. Ratio analysis is done in detail to provide insight about company’s profitability, liquidity, capital structure, market performance and asset efficiency to help investors, creditors and management make decisions about the company’s future. Background: Domino’s Pizza, Inc. (Domino’s) was founded by two siblings from Michigan in 1960, where they acquired a store name DomiNick’s. It started as a product and after five years transmitted into a brand named ‘Dominos’. . It operates as a pizza delivery company in the United States and internationally as well. Domino’s has always seen itself as a growing organization which was evident by the urge to become international. In 1983, it went global and took a ride to become the leading pizza maker in the world. Domino’s employs around 10,900 people in their 9,351 stores worldwide. Domino’s is recognized internationally and in order to provide a common man to be a shareholder in the value Domino’s provide, it got listed on the New York Stock Exchange (NYSE) as DPZ in 2004. Domino’s operate in a highly competitive market and to maintain its brand equity, continuous innovation and promotional activities assist heavily in reachi ng its objectives in adequate time. Domino’

Self harm and suicide Coursework Example | Topics and Well Written Essays - 250 words

Self harm and suicide - Coursework Example One of the most common myths is that by asking a person on what their suicide thoughts are they are prompted to actually commit suicide. This myth can be handled through knowing the fact that when an individual is asked about their suicidal thoughts their sense of isolation is lowered and they feel cared for and that there is available help. Another common myth is that suicide and self-harm happen without warning. The nurses being aware that most individuals before committing suicide they are verbal about their distress and pain can handle this myth. In addition, the myth that suicide only happens to specific people is common. The nurses bearing in mind that anybody is capable of committing suicide can handle the myth. Finally, the myth that people who talk about suicide are just attention seekers is common. Nurses need to know that in most cases patients will try to communicate before they actually commit suicide (Krysinska,

Population Advocate Role Essay Example for Free

Population Advocate Role Essay More than 50 million people in the United States have disabilities (Bauer, 2008). With the growing population and the careless lifestyle of some people, it is envisaged that more people would fall into this bracket. These disabilities include blindness, deafness, the handicapped, the mentally retarded and other ailments that does not allow people function as they would in the society. Although the government is doing its best to curb the rate of disability, it seems as if enough attention is not being given to those that are already disabled in our society. This is the job of the population advocate. The population advocate role has become a necessity in the human service field. This is because unlike other people of the society, these sections of the society have special needs and they need special attention. However, the question is who will take his/her time to attend to the needs of these people? The populations advocate for the disabled plays the role of speaking on behalf of the disabled section of the society. As a result of their condition, disabled people are often sidelined in the society and given little or no attention. The population advocate takes it upon himself/herself to see to the welfare condition of these people. The duty of advocacy should not be left to individuals and welfare organizations. It should be the collective responsibility of everyone as these people are also part of our society. People with disabilities have needs such as housing, treatment, short and long-term medical care, education, probation, and domestic violence. As an advocate, I can play a role by volunteering to take anybody with disability around me for treatment and ensure that he/she is treated like other patients. Apart from this, I would speak up, make a report to the police and rise in defense of the disabled whenever I see them being a victim of domestic violence. I will also make sure that I become a guide to the disabled person around me and become friends with them. I will also contact various welfare organizations to fund housing projects for the disabled in my community.

Study On The Changes Of The Nhs Nursing Essay

Study On The Changes Of The Nhs Nursing Essay In the last five years, United Kingdom has experienced a significant change in its national health services (NHS). This paper therefore focuses on that change. The first section is a detailed description and the main objective of the change. Using appropriate models and frame works, the second section identifies the key drivers to the change and how their interaction has affected the issues addressed by management. Drawing upon the examples of best management practices, the third section assesses the appropriateness of the approach taken by management in effecting the change and how effective management implemented the change strategy. The final section examines the extent to which the change has been successful in meeting its objective and assesses the need for any further related change. 2. Organisational change overview 2.1 The National Health Service The National Health Service (NHS) is the public funded health care system in the United Kingdom (UK) that provides the majority of health care to the UK residents. Its areas of health care coverage are the primary health care, in-patient care, long term health care, ophthalmology and dentistry. The Department of Health (DOH) headed by the Secretary of State of Health is the UK government department that is responsible for the NHS (Department of Health 2007). 2.2 Major change in the NHS Since 2005, the United Kingdoms NHS (UK NHS) has been implementing an innovative technology that will help patients stay healthy and maintain their independence. This technology is targeted at terminally ill patients with long term health condition that require regular monitoring. It also covers elderly people suffering from dementia and individuals with Down syndrome who may be at risk of injury. Thus, with this new technology, patients emergency room visits as well as unnecessary nurse visits to patients homes are reduced. Furthermore, this technology increases clinical efficiency and reduces the mounting financial cost of institutional health care in the UK. The implementation is said to be the worlds biggest trial of remote monitoring of chronically ill patients in their homes. Patients in New Ham, East London and Hull Yorkshire have benefited from this programme. This programme, funded by the department of health is been implemented by Philips, the worlds leading electronic companies. Philips electronics is hoping to prove to the NHS that it can immensely reduce the financial burden of institutional health care by implementing ultra-modern diagnostic equipment that uses internet technology to link patients from their homes to care providers in the hospitals. Since over 14.5 Million people in Britain have long term health conditions, it is expected that they will require regular monitoring (Department of Health 2007). I am a trained Electrical Engineer and have been providing tele-health equipment installation consultancy for Philips UK since 2008. I am directly involved in the implementation going on presently in Hull and New Ham. Patients in New Ham and Hull are been monitored at Home using diagnostic equipments linked via broadband internet connected to local hospitals and clinics. These patients are able to use the diagnostic equipments to take their vital signs and blood sugar level. Subsequently, the information is wirelessly uploaded to patients TV for their own monitoring and electronically sent via broad band to staff at the primary health trust. Further implementation is underway in Cornwell and Kent and will gradually expand to all cities in the UK as the department of health targets technology efficiency that could save the NHS Millions of pounds. Although the technology enables people to live independently in their homes, it is not intended to replace hospitals and care homes but to make better use of recourses and reduce financial burden on the system. 3. Drivers for NHS change Force field analysis by Lewin (1951) is a diagnostic tool used in looking at the variables involved in determining whether organisational change will occur. Once change priority has been agreed, a force field analysis can be used to identify actions that will enhance or deter their successful implementation. Applying Lewins force field analysis as shown in figure 1 below, it can be seen that the NHS Tele health technological implementation has some internal and external driving and forces. 3.1 Internal Drivers Among the strongest internal driving forces as can be seen in figure 1 below are; strong leadership and the need for accurate and consistent patients information availability. Strong leadership and commitment of top management are often cited as the most important factor for implementing a successful change programme (Bashein et al, 1994). NHS leadership is effective, strong and was able to provide a clear vision of the change programme. Other internal driving forces are the fact that the technology will aid patients to be independent and free up nurses and doctors to concentrate on other important task. This motivated medical practitioners in looking forward for the change. 3.2 External Drivers The identified external driving forces as can be seen in figure 1 are Governments desire to reduce the cost of administering health care in the UK, New European Union legislation in support of tele-montoring and the recent economic recession. Since 2005 the UK government has been researching on ways of bringing down the cost of instructional health care. Limited resources availability as a result of the recent economic down turn and an increasing UK population has necessitated the need for a cost effective alternative as the status quo is unsustainable. Another external driver is the new European Union legislation in support of tele-monitoring. Figure 1: Lewins Force Field Analysis of health care change in the NHS DRIVING FORCES INTERNAL Strong leadership and shared goal across the NHS Accurate and consistent information availability Patients independency Free up nurses and doctors to concentrate on other important task. EXTERNAL Governments desire to reduce the cost of administering health care in the UK European Union legislation in support of tele-monitoring The recent economic down turn necessitating the need for fiscal responsibility Adapted from Lewin (1951 4. Main objectives in making the change 4.1 Reduce cost of administering health care in the UK As the case load in primary care in the UK is increasing in size and complexity and the number of people with multiple long term disease is also increasing, there is increasing financial burden of administering primary care in the UK. The tele-health technology will in the long run help to reduce the mounting financial burden of institutional care. 4.2 Reduce nurse visits to patients house. Prior to the implementation of the tele-health technology in the NHS, each patient with long term condition is assigned a care taker nurse whos duty includes regular house visit. The nurses are required to take patients vital signs, blood sugar level and other related data that are necessary in monitoring the patients health condition. Upon implementation of the tele-health technology, the required data are taken by patients and are automatically sent via the internet from patients house to the hospital through the diagnostic equipment. As a result, nurse visit to patients house is considerably reduced. 4.3 Maintain patients independent. The technology ensures that nurses only visits when it is necessary and as a result allows patients to leave more independently. From a medical point of view, it is usually helpful for patients to be independent as it can give them the agility they may need to remain healthy. 4.4 Reduce patients emergency room visits. As patients health situation is monitored on a daily base, doctors and nurses are able to know when a patients condition is deteriorating and therefore avoid emergency situation. In Hull and New Ham it has been noticed that emergency room visits by monitored patients is much reduced. 4.5 Increase in clinical efficiency The diagnostic equipment interacts with the patient through a user friendly interface. It provides reminders, collects vital data and asks questions that help assess the condition of the patients. It also gives warning when a patients condition is changing. This in general allows doctors and nurses to intervene more quickly and accurately and as a result increases the overall clinical efficiency. 6.0 How action required was planned Management tools for problem analysis are very crucial for success in change management. One of such tools is the Cause and Effect analysis. Cause and Effect analysis is also referred to as the Fishbone diagram because the diagram has a fish bone appearance. The technique was proposed by Ishikawa in the 1960s and as a result called the Ishikawa diagram. The diagram is used to determine the root cause of a problem and identify areas that changes can be made. (Ishikawa 1985) In applying the Cause and Effect analysis to the NHS in determining what change is required and what action is to be taken. The first step is to get a clarity and consensus on what the problem is. Among many others, the focused problem statement identified in the NHS is the mounting financial burden of institutional health care in the UK. The economic recession and increasing overseas debt is forcing the UK government to look for ways of cutting cost and saving money. This necessitated the need for fiscal accountability and cost cutting in the NHS (NHS Centre for Reviews and Dissemination 2008). In constructing the Fishbone diagram for the NHS, the problem statement forms the head of the fish bone alone with the fish backbone as illustrated in the figure 5 below. The next step is to brainstorm potential causes of the problem. The major causes are laid out as large bones connected to the backbone. In the NHS, the major causes identified as responsible for the increasing financial burden are staffs people, technology, procedures, and policy. The fish bone diagram is then developed based on the identified causes. The final step is to probe deeper into each cause. A question asking-technique included in Senge et al (1994) Five Ways model can be used. It involves asking repeated why does this happen until it is clear that the root cause have been found. The answers are then added as sub-bones to the cause as shown in figure 5 below. Fig. 5 Fishbone Diagram stage three Too many admin staffs Increased number of nurses Too many Doctors Increased ageing population More sick patients More hospital admissions Expensive bureaucracy Productivity failure Expensive medical equipment Increased drug prescriptions Pay increase by government Increasing fixed cost Inflation policy Staffs People Procedure Policy Equipments/Materials Mounting Financial Burden of Institutional Health Care. There is increased spending in the NHS as there are now more people been treated in the hospitals than ever before. This is the direct consequence of increase in population and immigration over the years. Increase in the number of sick people and the ageing population has also contributed to increase spending. These increases in people requiring attention have necessitated an increase in Nurses, GP consultations and a large increase in drugs prescriptions. (Slywotzky and Morrison 1997) Furthermore, pay increases offered by the government to medical practitioners were in many cases over generous. Economic inflation and increased cost of fix asses has in no little way affected NHS budget. The office of the national statistics (ONS) has shown that NHS productivity is falling as spending is increasing. As output has not kept pace with rise in spending it is important to implement an efficient and cost effective way of administering health care. As the tele-health technology will ensure that the increasing number of people requiring health care is efficiently covered with little resources, it will therefore provide an efficient and cost effective way of administering health care in the UK. Looking at it critically, it is important to know that cause and effective relationship may not be easily apparent and that an intervention in any part of a health care organisation will have outcomes in many others, not all of them anticipated, and not all of them desirable. Smith (1995a; 1995b) in his work on response to performance indicator highlighted that change can lead to unanticipated and indeed dysfunctional consequence. Additional technigues that was used. The NHS employed process modelling technique in order to gain understanding of how the current process works and provide a clear articulation of how the new process is to be different. The process modelling technique provided clarification of the expected process so that the NHS is able to plan the required action. Fig. 6 Current and expected process flow Current process flow Expected process flow Is he in the clinic? Doctor decides that a patient needs monitoring No Yes Specialist nurse visits patient for information and counselling Vital information register created for patient and care nurse assigned to patient Care nurse visits patient and takes vital readings Vital readings recorded in patients information register Doctor assesses patients register Necessary actions take for abnormal readings Process repeated daily Action suspended Is he in the clinic? Doctor decides that a patient needs monitoring No Yes Specialist nurse visits patient for information and counselling Tele-Monitoring equipment is install and doctors assesses patients information remotely Necessary actions take for abnormal readings The process flow in fig.6.0 above is a diagrammatical representation of all the staged involved in a patents monitoring task. It shows both the current and process and what the process is expected to be after the implementing the tele-health system. The current process requires 9 steps and would take between 12 to 24 hours to complete a cycle while the expected process will require 5 steps and would take 10 minutes to complete a cycle. With the process modelling technique, the NHS identified that in order to successfully implement the change; it must fundamentally re-think the way work is done and adequately prepare the organisation for change. How management implemented change Having understood the situation, knowing why change is needed in the NHS, who and what needed to change, it is important to examine how these insights and what framework can be used to deliver the results that are needed. The technique of Business Process Re-engineering (BPR) is employed in the NHS in order to implement the change that is needed. Davenport and Short (1990) defines BPR as a technique for redesigning the way work is done. They also stated that it enables organizations to rethink work process so as to improve customers satisfaction, reduce operation cost and become more competitive. In addition, Hammer and Champy (1993, p32) stated that BPR is the fundamental rethinking and redesigning of business process to achieve dramatic improvement in cost quality service and speed. In the health sector, Walston and Kimberley (1997) observes that over 60% of hospitals are involved in re-engineering initiatives. In the NHS, the re-engineering initiative of the tele-health system is focused on optimizing productive work time, automating process to increase productivity and quality and resource management. The steps that were employed to implement BPR in the NHS are show in the model below. Fig.6 Change process model Communication the need for change Effective communication is considered a major key to successful BPR change implementation (Jackson 1997). The NHS implementation process began with series of meetings between the NHS management and stake holders inside and outside the HNS that would be involved in the change process. The purpose is to communicate the need of the change and the technology that would be implemented to effect the change. The meeting also helped to ensure patience and understanding of the structural and cultural change that are needed. Cooper and Markus (1995) suggest that communication should be open, honest, clear and in both direction between those in charge of the change initiative and those affected by them. Effective communication continued in the NHS throughout the change process. This formed the base that prepared the entire organization for change. Preparing the organization for change Hammer and Champy (1993) stated that organizational culture is a major factor to consider in preparing for a successful BPR implementation. Organizational culture influences the organizations ability to adopt to change. In the NHS, management ensured that the organization can understand and can conform to the new values and management process that are created by the newly re-designed process. This is so that a culture which upholds the change is established. Benjamin and Levinson (1993) argue that preparing the organization to respond positively to BPR related change is critical to success. In preparing for change, the NHS ensured that adequate trainings were given to staff that are involved in the change process. The New Ham University in conjunction with tele-health engineers from Philips UK provided the required trainings to staff. This is in line with the suggestion made by Tower (1994) that training and education is an important component in preparing an organization for change. Bruss and Roos (1993) also state that IT skills and techniques are important dimension of training for BPR. Fundamentally rethinking the way work is done After identifying and analyzing core business process, the NHS was able to define key performance objectives and design new processes to achieve the objectives. Davenport and Short (1990) define a process as a set of logically related tasks that are performed to achieve a defined outcome. Patient monitoring involves process with a great number of intermediate steps. The objective of the NHS is to reduce the processes involved in to single process that takes part directly to the final outcome. The single process designed with the needs and wants of patients in mind will allow the NHS to gain important advantages in the following ways; It reduces process steps and the time it takes to accomplish task; Improving the accuracy of patients medical information; Eliminate human mistake inherent with complex and repetitive task; Improve NHS efficiency and effectiveness and drastically cut down the overall cost of health care Implementing new technology to achieve change In order to make changes, certain known elements are required Harrington (1991). These are elements that act as variables for processes to change. Thus, , adequate IT infrastructure is considered as a vital factor in successful BPR implementation Moad (1993). Also, identification of enabling technology for redesigning business process and proper installation of IT components contributes to building an effective infrastructure for business process Barrett (1994) . In the HNS, the IT based tele-health system aimed at people with long term condition is the enabler for achieving change. The equipment connected to users television allows user to measure their vital signs. The results are automatically sent over the internet to monitoring centre. The results are monitored daily by health care professionals who can take immediate and appropriate action if there is any abnormality in the result. The system is designed to be user friendly, clear and straight forward. After installation, the technician will go through the system with the user to explain how it works and how to use it. Users are also able to call the monitoring centre at any time should they have any issue with the system. Extent to which change was successful Despite the significant benefits gained from the successful implementation of BPR, it is noted that not all organization embarking on BPR projects achieve their intended result. Hammer and Champy (1993) estimate that as many as 70 percent do not achieve the dramatic result they seek. This in most cases is attributed to poor implementation of BPR rather than a problem with the concept itself. Implementation process is complex and needs to be checked against several factors to ensure successful implementation (Alter 1994). However, it is important to note that the process re-engineering change initiative in the NHS can be said to be successful as it has implemented a modern technology which can be the way of the future for in-home patient care in the UK. It has helped increase productivity through reduced process time and has also drastically reduced cost. It has also improved quality and greater patient satisfaction in the NHS. Comparing the periods before and after implementation of the tele-health technology in the NHS, there has been a reduction in GP and Nurse Visits to patient and also a reduction in hospital admission of patients with long term condition. General satisfaction with the tele-health technology and the use of the equipments is high for all groups of patients. Patients felt comfortable using the technology and did not find it difficult. They also felt it helped improved the awareness of their condition (Department of Health 2009). To the 1.75 Millions who now rely on the tele-health service in the UK, it offers peace of mind and the certainty that there is always someone to help them in times of difficulty. Resistant to change in the NHS Cultural Issue Johnson (1992) in his cultural web model shown in fig 6 below suggests that until the paradigm at the heart of culture is changed, there will be no lasting change. Based on Drennan (1992) definition that culture is how things are done around here it is a general believe that organizational culture is a very strong resistant to any change implementation program. Figure 6. Garry Johnson Cultural Web In the NHS, evaluation has shown that the central principles of BPR radical, revolutionary approach to change is fundamentally incompatible with the traditions, culture and politics of the NHS. This in no small measure is a major resistant to change in the NHS (Buchanan 1997). Threat to Status One of the resistant to change in the NHS is that many of its staff perceived the change as a threat to their personal position. This is in agreement with Hanner and Champy (1993) who argued that the fear of job loss by employees is a major resisting factor to the success of management change program. Dawe (1996) added that, change moves the whole organization as well as every single employee out of their comfort zone and as a result, there are always going to be some people who would try to resist the change process. This is true for the NHS as some of both its management and medical staff try to stop or ignore the process of change. This is because the management failed to make a compelling case for change to its staff. Some NHS employees believed that the change was initiated only for the sole aim of saving money and cutting cost, that there is nothing in it for them. As a result they were not motivated to support the change process. This is supported by Kotter (1998) when he suggests that failure to create a win over hearts and minds will reduce the impact of a change program. Privacy issue Another major resistant experience in the implementation of tele-health change program in the NHS is fact that some people for personal reasons do not like to be watched over. They did not welcome the idea of been monitored on a daily base as they felt it violate their privacy right. The NHS management was able to resolve some of this problem by identifying patients who has indicated such fears and assuring them that only authorized medical officials would have asses to their information and that monitoring was mainly for their own good. Patients who were still skeptical and would rather not want to be monitored were all together exempted from the program. Recommendation for future improvement The overall improvement in patient health condition and reduction in hospital admission observed after implementing the tele-health system in the NHS supports continuation and further improvement of the scheme. A recommendation for further improvement is that the NHS could develop an assessment and measurement system that would help to register the build-up of momentum and identify early victories. Success in management is of little value unless they are supported by best practices and hence Senge (2003) suggest that success depends on the application of best practice. Nelson et al (1998) argues that although measurement is essential if change are to be sustained, the measurement them self must be defined practically. In the light of this, the NHS could adopt outcome and cost measurement, qualitative and quantitative measurement and a balances set of process to build measurement into the daily work routine and display it so that it tell a story of where they are, where they should be and where they are going in the change process. Furthermore, the management of the NHS should be aware that resistant is part of the change program and that anticipation and planning for resistant is important in implementing a successful change program (Clemons 1995). It is observed that the NHS management communicated change information only to stakeholder that was directly involved in the change program. This was only able to disfranchise the other stakeholders and strengthened the resistant. It is important that communication with a wide range of stakeholders directly or not directly involved in the change program be made so that they become involved and motivated (Stanton et al. 1993). The major future challenge that the NHS may encounter is how to engender a culture of continuous change in which change is on-going, evolving and cumulative. It would require a major shift in assumptions made by the organization and its members. Many of the individuals and groups whose assumptions and behaviors must change if this cultural shift is to be achieved are perceived to be of high status and are used to the exercise of individual and professional autonomy. Conclusion As people are living longer and there are more and more people who are unwell, going into residential and nursing home and living with long term conditions, the NHS which is the public service most valued by the British people must be able to keep pace with these change in society. The Remote monitoring tele-health technology will enable the NHS to effectively cope these increases in demand for health care. It would also help to reduce the overall cost of administering institutional health care in the UK. Although there are still pockets of issues and resistant, the program is generally termed as successful as it is already yielding the desired objective of improving life and saving cost. This paper presented an analysis of the approach take by management to effect the change and how effective management implemented the change strategy. It also demonstrated the extent to which change was successful and made recommendations for future development.

Literature Review dependent variable is knowledge productivity.

Literature Review dependent variable is knowledge productivity. 2.1 Introduction This chapter is divided into six main sections. This first section provides an overview of the chapter. The second section is a definition of essential terms that used in this study. The third section discusses the background and the previous study that focusing on factors that influencing and contributing to the knowledge and research productivity. The fourth section discusses the models and frameworks of knowledge conversion abilities developed by past researchers. The fifth section highlights the theoretical framework, hypotheses develop for this study, and the final section summarizes the chapter. 2.2 Definition of Term There are 3 essential terms in this study. There are that are knowledge productivity (KP), organizational factor and individual factor. All these three terms will be frequently highlight and discuss throughout this study. 2.2.1 Knowledge Productivity According to Kessels (2001), Knowledge productivity involves signalling, absorbing and processing of relevant information, generating and disseminating new knowledge and applying this knowledge to the improvement and innovation of processes, products and services (Kessels,2001). Refer to the Cambridge Dictionaries Online (http://dictionary.cambridge.org/dictionary), productivity define as a rate at which an organization make or produces goods, it usually judge by the number of people and amount of the materials produce. In the context of this study, knowledge productivity can be refer to the amount or number of knowledge produce or generated. Meanwhile, according to (Jansink, et.al, 2005) concept of knowledge productivity is related with training and research activity. Hence, for the purpose of this study knowledge productivity is referring to research productivity. Williams (2003), define research productivity as an effort of any scholarly research produced by a faculty member that contributes to the new knowledge. In this study the dependent variable is knowledge productivity. 2.2.2 Organizational/ Institutional factor According to Waworuntu and Holsinger (1989), organizational factor consist of the quality of research facilities, research collaboration, reward system and institutional prestige. Meanwhile, according to Long et.al (2009), organizational factors are the affective motivator for the research production. They list out research reward; research expectation and pressure to publish are research comes under organizational factor. Dundar and Lewis (1998) 2.2.3 Individual factor Early work with these factors included the effects of age, gender, socioeconomic status, and educational background (Dundar.H, Lewis.D.R, 1998) 2.3 Previous Study on Knowledge Productivity 2.3.1 Knowledge productivity Research has become the most important functions of universities all over the world. Knowledge is created through research conducted in the Universities. It is clear that faculty build and disseminate knowledge through the production of research (Dundar and Lewis, 1998). Faculty members or academician, the primary producers of academic research, play crucial roles in producing knowledge. According to Teodorescu (2000), professor at Research University are expected to produce new knowledge through research and use the latest result in their teaching. Research productivity or research performance is very synonym with the academician and University. Williams (2003), define research productivity as an effort of any scholarly research produced by a faculty member that contributes to the new knowledge. Research productivity always refer to the number of books, articles, technical reports, bulletins, and book reviews published, as well as presentations given and grants received through revi ewing curriculum vitae or other print materials (Rotten 1990). Meanwhile, according to Wilson (2001), research productivity defined by the number of the publication of publication in an academic refereed journal and scholarly books. Obviously, research productivity is a number of researches done which measure by the number of publication published. According to Gaston (1970), research productivity divided into two components. There are knowledge creation which is related to the research activity and knowledge distribution which is related to the publication or productivity. Hence in the study, research productivity will be considered as knowledge productivity. Importance of Knowledge Productivity Research is a one of the product creates by academician. Research has a significant impact to career development of the academician. Previous studies shown that research productivity give the impact to academician profession. Research productivity is one of the criteria for promotion, reward system as we as their tenure ( Kotrlik, 2002). It supported by Bloedel (2001), stated that research productivity always serves as a main factor in determine successful of academician, especially related to the promotion, tenure and salary. Meanwhile, according Read et al (1998), criteria for the promotion had been change in recent year. Most of the academician who being promoted in recent year has conducted more research compare with academician promoted in a last few year. This scenario shows that the University has emphasize research productivity for the promotion exercise. Gibbs and Locke (1989), through their study which involved 93 University found that the most important criteria for the pr omotion and tenure decision are the research productivity. The productivity of knowledge or research not only gives the impact to the academician but also to the academician itself. Numerous studies have been conducted to examine the important of research productivity to the University or higher institution. According to Blackburn et. al, (1991), research productivity not only important to academician, but also important for enhancing an institution reputation. Research productivity contributed to the University rank and performance (Henthorne et al.,1998). Study conducted by Olsen (1994), also found that increase in productivity led to high prestige for the institution. This supported by Boyer (1990). He found that research productivity not only give a promotion to the academician, but also improve university reputation and rank. Meanwhile, Kasten (1984) found that major criteria for promotion for academician is a research productivity. Influencing factor on Knowledge Productivity The important of the knowledge productivity in the academic environment has encouraged researcher to study and investigate influencing factor on knowledge productivity. Numerous studies have been conducted on the influencing research productivity in academic environment. The studies have identified and investigated numerous factors that influencing research productivity. It is important to identify the factors that have a relationship with research productivity to encourage research activity among the academician. According to Blackburn and Lawrence (1995), socio demographic and career factors as well as self-knowledge, social knowledge, behaviours and environmental related to research productivity. William (2003), identify environmental factors, institutional factors and individual factors are related to the research productivity. Zainab (2001) identify that individual and organization correlated with research productivity among academician in Malaysia. Meanwhile, Fox (1996) found t hat individual characteristics, environmental and reinforcing which included colleagues and mentorship influencing research productivity among academician in science faculty. Personal or individual factors seem a most frequent factor that has been connected with the research productivity. Wood (1990) proved that research productivity significant influence by personal variables. He has conducted a study among academician for Australian university. Through the study, he found that academic research activity is highly influenced by a number of personal variables, such as research styles and the freedom of inquiry (the choice of research topics). The personal correlates considered in studies are gender, age family background and personality traits. Age has been studied in previous studies with different results. Gender Gender is a one of the variable has been examined under individual variable. Most of the previous studies indicated that men are more productive than women (Bailey 1992; Vasil 1992; Billard 1993; Blackburn Lawrence 1995; Creamer 1998; Kotrlik et al. 2002). Blackburn, Behymer and Hall (1978) found that male academician published three times more than are women academician. These finding supported by study done by Cole and Zuckerman (1984). They found that on average male academician published 40% to 50% more compare that women academician. Same scenario also happens on the academician in ASEAN region. Study by Waworunto ( 1989), who focus on the Indonesia academician also found that male academician are more productive in doing a research. There are several reason have been highlight in the previous study on this scenario. According to Guyer and Fidell (1973), this is because of women academician more engaged in applied research compare than men who engaged more on theoretical resear ch. Applied research needed considerably more time to publish compare than theoretical. Cole and Zuckerman (1984) also provided a reason for their result of the study. According to them, women are less productive because of they do not have strong network on research and family obligations also prevent women to spending more time on research. This reason support by (Creamer 1998), indicated that, women naturally members often have family demands that compete with time to conduct research. Further, Gaertner and Ruhe (1983) found women academician are excited to perform better than men, however it caused greater stress to them and effect their productivity However, opposing result has been found by some researchers. They found that there was not a gender difference in productivity (Kotrlik et al. 2002; Teodorescu 2000). Consistent result also found by Rubin and Powell (1987) and also Omundson and Mann (1994). They found no difference in publication outputs for male and females. Meanwh ile Garland (1990) found that gender was not a significant variable on productivity compare with other variables such as rank, educator and type of institution. Age Many previous studies on research productivity have indicated that career publication and age have not strong relationship, although most of studies found that publication generally declines with age (Teodorescu 2000). Over (1982), found that research productivity slightly decrease with age. However, when productivity was investigated in groups by birth date, younger faculty members produced more research at an earlier career stage than older faculty members. He also found that many senior academicians remain quite active in research and their outcomes can be comparable to those of younger faculty members. These finding are significant with the study by Levin and Stephan (1991). They reported in his study that the life cycle effect varies significantly by field. Life cycle is related to publishing productivity and obviously scientists become less productive as they age. Generally, a persons age at first publication affects consequent research productivity. If academic lecturers submi t research for their first publication at a young age, then it is more likely that they will produce more when their age increases. Although many studies found relationship between age and research productivity, there are several studies found that there is no strong relationship between age and research productivity. Bland and Berquist (1997) found that shift workloads and emphasis have strong relationship with productivity compare with the age of the academician. Williams (2000) has studied academic lecturers in the Human Resource Development Faculty in the United States and found no significant relationship with age. Kotrlik et al (2001) also found the similar result. His study on the university agricultural education faculty members in the United States found that age did not significantly affect research productivity. Besides that, Ramsden (1994) also found age is not correlated with research productivity. Marital Status Luukkonen and Hieskanen (1983) indicated in their study that, married female academician are more productive. Kyvik ( 1990) who done a study among academician in Norway also found that married and divorce academician ( men and women) were more productive compare than single academician. Author also found that, women with children were more productive compare than that academician who doesnt have children. However the result showed that women who have only one child were more productive compare than women academician with two and more children. Through this study, author has provided some explanation for this finding. These findings because of married women have more energy and stamina compare with women without children. Married academician also gets a support from their husband or wife and their have more experience in social life. Authors also explain that family life have increase their self respect and being married neutralize the affect of sex since married women corporate more with their male colleagues. In contrast, Creamer (1998), discovered that there was either no significant effect or a positive effect on publishing productivity for married women. Interest, attitude and motivation (research skill) Wood (1990) found that personal or individual characteristic influenced research productivity among Australian academician. The personal or individual characteristic that has been study is the ability, energy, creativity, motivation, ambition and also self discipline. According to author, productive academician tended to be a senior academician because they ready with extraordinary workload, intellectually curiosity and like writing and puts time away for research. Productive academician also saw as a gamesmanship, who hard-nosed about the time allocated for research even though need to scarified other responsibilities such as teaching. Through this study, author found that less of productivity are because of the lacked of confident being judge by peer, adhere to such high standard that their work never get published and also lack of experience. Author also found that productive academician is a who have certain attitude and approach toward research such as they put greater stress of research activity and also working extra time on their research activity. Interest in research also was study by Behymer (1974) and found research interest to be the best predictor of research productivity. Meanwhile Noser et al. (1996) found attitude toward research to be related to research productivity. Sageemas N.W.,S.N, Wongwanich.S Bowarnkitiwong.S. (2009) also found capabilities in research skills and technique, funding skills, research management and research communication skills and networking and team work would produce high research productivity among Thailand academician. Bland, C.J. et al (2002) also have study motivational factor on research productivity. They found that academician who highly research driven is positively associated with research productivity. This result is significant with the study by Zainab (2001). She found view or perception on the research also positively associated with research productivity among Malaysian academician. Work habit Fox 1993 refer A recent study by Fonseca et al. (1997) of50 eminent Brazilian scientists in the field of biochemistry and cell biology, indicated that they are highly motivated, found pleasure in their work and able to face challenges effectively. High publication productivity reflects excellence. The eminent scientists have a common trait in that they were all highly productive. The scientists were also interviewed and their CV examined to identify periods of greater and lesser productivity. The peaks and falls were used as a reference point in the interviews. For each scientist two productivity scores were computed (a) total number of published papers and (b) sum impact factors (IF) of the journals in which the articles are published. The IF of a journal is the average number of citations received in one year by the articles published in that journal in the two previous years. These two scores were plotted along the years of each scientists career. The interviews revealed five groups of factors i nfluencing productivity: (a) human factors related to human relations in the laboratory, the quality of the working team, the relationship of the leaders to the students, the ability to exchange ideas, interact with other scientists, and the rapport among team members; (b) subjective emotional factors related to the ability to face challenges, motivation and pleasure at work.; (c) active material conditions related to facilities, equipment and money to buy chemicals ; (d) types of research related to having the freedom A recent study by Fonseca et al. (1997) of 50 eminent Brazilian scientists in the field of biochemistry and cell biology, indicated that they are highly motivated, found pleasure in their work and able to face challenges effectively. High publication productivity reflects excellence. The eminent scientists have a common trait in that they were all highly productive. The scientists were also interviewed and their CV examined to identify periods of greater and lesse r productivity. The peaks and falls were used as a reference point in the interviews. For each scientist two productivity scores were computed (a) total number of published papers and (b) sum impact factors (IF) of the journals in which the articles are published. The IF of a journal is the average number of citations received in one year by the articles published in that journal in the two previous years. These two scores were plotted along the years of each scientists career. The interviews revealed five groups of factors influencing productivity: (a) human factors related to human relations in the laboratory, the quality of the working team, the relationship of the leaders to the students, the ability to exchange ideas, interact with other scientists, and the rapport among team members; (b) subjective emotional factors related to the ability to face challenges, motivation and pleasure at work.; (c) active material conditions related to facilities, equipment and money to buy ch emicals ; (d) types of research related to having the freedom Academic rank Numerous studies have been done to correlate academic rank with the research productivity. Academic rank was studied by Bailey (1992), Dundar and Lewis (1998), Kyvik and Smeby (1994), Teodorescu (2000) and Vasil (1992). Each found rank to be a significant predictor of research productivity. Ramsden (1994) found seniority of academic rank to be correlated with research performance. Meanwhile Patterson and Barnes 1984; Bentley and Blackburn 1990) indicated that academician in higher rank have more productivity compare with lower rank. Similar result also found by Wanner,Lewis and Gregario (1981). They indicated found that rank has strong relationship with research productivity. Kyvik (1990a) indicated full professor produce more research because they have less teaching load then they can more on the research productivity. . Meanwhile Tien and Blackburn (1996) found slightly different result. Full professor publisher more than other rank of academician but there a no difference between assistance professor and associate professor. However, in contrast, Over (1982) also found rank has no influence. Same result also found by Gregario (1981). Gunne and Stout (1980) also found there is no significant relationship between rank and research productivity. Experience and Tenure Tenure also has been examined in previous study toward research productivity. Tenure is guarantee of their career as an academician and secures their position in the University. A tenured academician will have a more privilege and benefit compared that non tenure academician. This scenario will provide morale boot and secure working environment. Hence, there is no doubt tenure will affect the productivity of academician. Butler and Cantrell (1989) was studied tenure variables among business faculty members and it showed significant correlated with research productivity. Later Radhakrishna et al. (1994) found that tenured faculty members held publishing as significantly more important than non tenured faculty members. Another study was done by Bailey (1992) found that productivity level increase when academician moves from non tenure to tenure academician. However contrast result found by Teodorescu (2000). He found that tenure was not significantly correlated with article productivit y. Similar result also found by Bartlett et al. (2001). He indicated that the number of years a faculty member held a tenure track position did not explain a significant portion in variance for research productivity. Meanwhile experience also was study by Rushton, Murray and Paunonen (1987). They found relationship between publication and experience and also age. The number of publication increase with the number of experience of the profession. The vast experience in research determine the research productivity in India ( Babu and sigh, 1998). Organizational / Departmental Organizational factor also defined as departmental by some researcher. Support from Time spend on research and teaching (64) Austin and Gamson (1983) indicated that extrinsic factors such as teaching load, administrative tasks, reward and opportunity could influence research productivity. Meanwhile clark,corcoran and lewis (1986) -. found that academician who allocated a smaller percentage of their time in teaching had a stronger research orientation. Calligro et al (1991) -. also found a similar result. They found academician who are productive spent more time on research. However Webster (1985) found that there was a little or no positive correlation between research and teaching. Same result found by Feldmen (1987) . Fox (1992). has study of the academic role, time allocation for research and teaching, teaching load and also time administrative. The result indicated that publication productivity was not related to teaching. Other study by Blackburn et al ( 1991) also indicated interest in research need not necessary predict high productivity in research. Discipline difference wood Department size Graduate student supervision Departmental prestige Culmulative advantage Leadership Role of the leader in organization in influencing research productivity and performance have been studies previously. According to Friedrich ( 1985) Friedrich,G.W.(1985). Renewing the commitment to Scholarly.Annual Meeting of the speech communication assocaition) leader can help to create healthy climate for scholarship by setting realistic goal, identify area where they can excel and be a more individual approach when dealing with staff. McKeaachie ( 1983) McKeaachie, ( 1983). Faculty as a renewal resources. In: College faculty: versatile human resources in a period of constraint, study on the fuinction of leader in encouraging research activity. Leader who respected research performance among academic staff provided an environment that encourage research activity. Boice (1988), found the important of leader in encouraging writing through forming discussion group, highlight good writing habit and conduct a research workshop. Barnhill and Linton (1992), indentify how leader can promo te research. They found that promoting a balance between teaching and research, identify the best undergraduate for the staff requirement,ecourange under represented staff to perform, provide clear research goal, encourage team research group, and also identify the need for the research. According to author, leader also should have a leadership criteria such as lead by example,lead pro actively, encourage inter disciplinary research and also research collaboration. The done by Fonseca et al 1997 -.) also found the relationship between leader and research productivity. Beside the environmental factors mentioned above, the leadership of an institution or department leaders are important factors affecting research productivity. Leadership is a relationship between leaders and their constituents and a subtle process of mutual influence that fuses thought, feeling, and action to produce collective effort in the service of the purposes and values of both the leader and the led (Bolman Deal 1991). Kerr (1977) reviewed the literature on leadership and found that leadership plays an important role in research universities because the leadership highlight staff morale and self-esteem. For Gardner (1995), who studied leadership from the perspective of the cognitive psychologist, leaders are persons who, by word and/or personal example, markedly influence the behaviours, thoughts and /or feelings of a significant number of their fellow human beings (p.6). Leadership in academic organizations can be understood as taking different forms depending on how leader s view their institutions. A university can be viewed as a bureaucracy, a collegiums, a political system or an organized anarchy (Chaichanapanich 1998). Generally, leadership has a weak relationship with academic productivity, even when the Chair of the faculty lends moral support or provides monetary backing for the research, because faculty members continue to be more concerned about their teaching, their research or their scholarship. Indeed, it has been observed that faculty staff members valued more highly the assessment of their colleagues and their students than the support of their leadership (Blackburn Lawrence 1995) Colloboration / knowledge sharing Financial Financial element is a important in research productivity. Amount of funding will influence amount of research or knowledge produce. Salisbury (1990), Foncesa et al (1997) found a significant relationship between financial support and research productivity. Wood (1990) also indicated that adequate and continued funding is very important factor in ensuring successful of the research. Warner, Lewis and Gregario (1981) have compare the publication number and amount of grant and they found that amount of grant have resulted in greater productivity or articles. Again, this result shows the positive relationship between fund and productivity. Facilities ( library, electronic support, Library play the important in research. Capabilities of library to provide the resources influenced research productivity. Electronic facilities Schefermeyer and Sewell (1988) indicated that using of email among academician to communicate and seek other for research collaboration have open opportunity to increase research productivity. Almquist (1992) Almquist, E.(1992). Listening to users:case studies in building electronic community.Fox institution annual conference, found that the scientists used IT facilities for different phases of their research especially at the subject identification and also find a similar research or literature. Meanwhile, Bruce (1994)- found that over 80% of Australian academic believed that network access give them benefit in conducting research and 63% believed it can helped increase their publication. Massy and Zemsky (1995). suggested that the availabilitiy of IT facilities provided greater access to the resources and it increase the productivity of research. Huges (1999) investigated the telecommunication environment that support research productivity and found that a networked environment he lped to promote information about research productivity. 2.4 Theories, Framework and Model of Previous Study 2.4.1 Zainab Awang Ngah (2001) Exploratory study to examined the factor that affecting the research publication of academic engineering and scientist from UKM and UM. This study aim to identify problem as well as increase understanding of factor that conducive for a productive academic research environment. The study identifies total number and type of research publication published.Examined the endogenous factor such as personal,home,academic background,attitude,view and problem faced and how these are related to publication productivity. Examianed exogenous factor, academic staff information used and disseminated behaviour, problem associated with publsihng articles or in obtaining library materials. The sample population comprises 125 academic engineering and 311 academic scientis from UKM and UM. Data collection and information about the staff are obtained from questionnaire, university calendar and interview. The results are reported in descriptive statistic and tested for significant and correlation using the chi square for nominal type variables and the spearman rank test. The result generally show that in more cases the correlated are significant related to publication productivity. The significant correlated ( Masuk kan model nya (diagram disini) 2.5 Theoretical Framework Organization Factor Top management Slack Resource Knowledge sharing culture Training Technical infra Knowledge Productivity (Dependent variable) Individual Factor Research motivation Attitude toward research Research skill 2.6 Chapter Summary Conclusion The diversity of factor influencing research productivity is well documented in published literature. However, difference in finding about the relative relationship of research productivity and various variables remained.