Malware, Spyware And Adware free essay sample

How do we get Spyware How Spyware operates Spyware effects Man In Middle attack Counter-Measures Anti-Malware Techniques Bibliography Introduction: From the early days of cracking passwords and stealing information from personal computers, to deadly Internet based attacks that can shake entire’s nation security, cyber crimes have evolved from the endeavors of entertainment by cyber kiddies to organized crimes and terrorist activities of cyber mafia. Virus Attacks, hacking, browser hijacks, spam, phishing and so on are various manifestations of malicious activities that have evolved on the internet in last couple of decades. Malware is one such tool that has emerged as a widely preferred choice to consummate criminal activities on the Internet. Malware is new genre of hostile software, written in a high level language. Normally they target technical vulnerabilities in the system. Spyware, adware, Trojans, virus, worms are very common form of Malware prevalent on the Internet. It propagates through emails, IM and other web services. We will write a custom essay sample on Malware, Spyware And Adware or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It can be categorized into criminal and business malware. Criminal malware is used in cyber terrorism and vandalism; while business malware is used for business/monetary benefits. Spyware is a software program that collects personal information of the users without their formal consent. Unlike viruses and worms, spyware does not usually self replicate, or intrude into the system directly or spread from one system to another; instead, it intrudes into a system by deceiving the user or exploiting software vulnerabilities in a system. Once it gets into the system, its implications can range from disturbing to devastating. It propagates using personalization cookies, tracking cookies, Trojans, drive-by downloads, hacking and piggybacking. Malware: Along with viruses, malware is the biggest threat today to the computer users. It can hijack the browser, redirect search results, serve up pop-ups and many more. Malware stands for â€Å"malicious software† and is used to identify all unwanted and potentially unwanted software. We can get infected by malware in several ways. It often comes bundled with other programs (examples include kazaa and i-mesh). These are usually pop-up ads, that send revenue from the ads to the program’s authors. Others are installed from the website, pretending to be software needed to view the site. Its most destructive feature is that once we are infected with the malware, it tends to multiply!! Earlier, it was mainly written for the destruction of computers and their data but now a days malware development is a big business. It is mostly used as a tool for extorting money out of its victims. In the form of rogue security programs, these are used to convince uneducated computer users to purchase the removal software from the same people who have written it. The types of malware are: Adware- It is the class of software that monitors the internet use for known e-commerce sites. When a user attempts to reach a site, adware pops-up suggesting an alternate site which may or may not be legitimate. Porn Dialers- This software was used heavily during the days when modem was the primary mechanism for connecting to the internet. This used to silently disconnect a modem from its service providers and redial to another premium rate telephone number. The resulting phone number charges, usually that of far-removed countries, would be found by the user only on its next telephone bill. Backdoors- These are the software tools which are mostly used to bypass existing security mechanisms present in either operating system or any application. Exploits- It is a general term used to describe any software code that is specifically designed to take advantage of a known weakness in operating system or application code. When vulnerabilities exist on a system, the exploits can be created to grant attacker administrative privileges, disclose or destroy any data or complete any task. Key loggers- These are the original spyware. It is a type of malware that is mostly used to â€Å"spy† on the user of a system. One way to accomplish this is to log every keystroke typed into that system and then using that data to extract credit card social security numbers and all other sensitive information. Trojans- It is software that illegitimately performs some action that is different than its stated purpose. It may appear to be a legitimate software package that accomplishes a task desired by the user but at the same time after installing it can also perform some illegitimate tasks like destroying personal data. Examples of malware: GAIN- It is one of the oldest and best known examples of malware, created by Claria company. webHancer- It is a spyware application that is commonly bundled with other programs. Upon installation, it starts a program that runs in the background and collect details of the webpages we visit. ISTBar- It is a combination of toolbar and hijacker. It installs a toolbar with search functions provided by slotch. com. Recent Attacks:- Katrina-themed Malware attack Hits the Net This malicious site hosted in Poland harbors a secondary line of attack designed especially to dupe windows users. It cynically offers a â€Å"free scan† for the zotob worm that in reality infects users. It also exploits well known IE vulnerabilities to install a variety of Trojans including Cgab-A, Borobot-Q etc. Most Recent Malware: Stealth Malware Stealth is a program that deliberately tries to conceal its presence in the system. It may try to hide changes it introduced in the system, including dropped files, file changes, running processes, registry settings etc. Malware Development Life Cycle- In recent years, malware has evolved in complexity to rival many decent sized software projects. This indicates an improvement in decent methodologies that enables malware producers to improve their output and capability to achieve maximum gain. Following are the steps generally deployed by the creators of malware to ensure its success: Get the malware onto the target system. Ensure the survival of the malware in the target system. Once establish engage its payload. There are several ways by which malware can be installed on the target machine. Some of these include websites or vulnerabilities in software installed on target machine. There are also actively spreading worms, which propagates via emails, peer to peer network, and IM. A growing trend is not to target vulnerabilities in software but to exploit the users of that software. Malware tricks the users and entice the user to download. One of the major requirement of malware is to remain undetected and viable once installed on the target machine. For this purpose the most common techniques used are compression and encryption. Now a days two more techniques are getting common i. e. code obfuscation and executable injectors. Once establish the main job of malware is to deliver the payload. This payload varies from malware to malware. Spyware- It is a type of malicious software that collects information from a computing system without his/her consent. It can capture keystrokes, screenshots, internet usage habit other personal information. The data is then delivered to online attackers who sell it to others or use it themselves for marketing or identify theft. How do we get spyware:- The main culprits in spyware transmission are:- Unprotected web browsing – Many advertising companies send tracking files, called â€Å"cookies,† along with their banner, ads or provide â€Å"special offers† that, when clicked, install extra software without our consent. Peer-to-peer applications – Kazza Lite is a notorious carrier of spyware installation packages. Many MP3 sharing sites also cause spyware problems. Opportunistic â€Å"freeware† or â€Å"shareware† programs – Weatherbug is one such program which collects more information than it is authorized. Web browsers using cookies – Any web browser can permit spyware to be installed on clicking the page that installs it. Some legitimate commercial software – Windows Media Player and America Online are considered sources of spyware. Each installation of Windows Media Player includes a uniquely identifying number that is provided to Microsoft, and America Online installs additional software packages that report data usage to advertising companies. How Spyware operates: When keywords of interest like names of banks, online payment systems etc are observed, the spyware starts its data collection process. The most common area of interest for spyware is the data sent using HTTPS i. e. HyperText Transfer Protocol Secure. This HTTPS is mainly used for very sensitive data and uses Secure Socket Layers(SSL) Transport Layer Security(TLS). Encryption using these SSL TLS makes it difficult to intercept data during transmission but when spyware is running on the end user’s computer, it is collected before encryption. Man-In-Middle Attack Man in Middle Attack or Bucket Brigade Attack can be active as well as passiveform of eavesdropping. It is a type of attack in which the cyber criminal funnels communication between two users and none of the user is aware that the communication is being illegally monitored. The man in middle employ spyware that when loaded on the consumer’s computer redirects the web browser to the fake site. Countermeasures: Users/Organizations can formulate their anti-malware strategy depending upon the type and complexity of Malware attacks that they are exposed to, and the level of risk associated with such attacks. Different organizations use different tools and approaches to counter malware attacks. These tools and approaches are often based on their functionality, suitability and a cost. The two basic approaches are: Reactive Approach Proactive Approach Reactive Approach- It is an incident response process. In this method, once a problem is encountered, the investigation of the problem, analysis and findings remedy, and documenting the resolutions for future is done and that too mostly in same order. The existing anti malware tools available, identify the malware by scanning the computer executable files check if any know malware have sneaked into the system. This is done by detecting programs that are making changes to the operating system registry. Here, there are only three alternatives for dealing with malware:- Running Malware removable tool to detect and repair malware. If, anti-malware tool fails, Malware can be removed manually by the administrator or formatting the system. Use anti-Malware tool to prevent them from entering the system. Proactive approach- In this approach, the Malware can be deleted even before they get executed. It can be done in following ways:- Apply latest firmware to hardware systems and routers as recommended by vendors. Apply latest security patches to server applications and other applications. Ensure recent anti virus software is running. Maintain a database that keeps track of what patches have been applied. Enable firewalls. Enforce strong password policies. Use Least-privileged user account(LUA). This will do less damage as compared to high privileged processes. Anti-Malware techniques: When a worm or virus starts spreading into the computer networks, one must be able to react quickly to minimize the outbreak and damage it can cause. Traditionally, organizations use firewalls and antivirus scanning tools in order to prevent Malware from entering the system. These tools are used as a protective wall between a node and its network and the internet. The main motive is to prevent malicious code from entering into the system. However, these firewalls antivirus scanning tools and traffic monitors are not free from technical vulnerabilities, that can still be exploited by new generation Malware. Advanced Anti-Malware techniques: Integrating filters ‘with signatures’ – Having layers of application filter on the network, will increase the efficiency of the security tools. Advanced antivirus tools, firewalls, web and email filters can be clubbed together, with latest updates/patches to prevent Malware from entering the system. This approach reduces the probability of Malware intrusion to minimum possible. Though not zero. For example, Malware that attacks the web-browser normally bypasses the firewalls, but gets identified and deleted by web filters. Similarly, a new Malware whose signature is not there in any of the filters can still sneak into the network unnoticed. ‘Multi-Layered Defense’ without signatures- It is very much similar to the ‘Integrating Filters’ approach but the only differentiating factor is that they can detect any malware even without their definition or signatures. Malware, Spyware And Adware free essay sample How do we get Spyware How Spyware operates Spyware effects Man In Middle attack Counter-Measures Anti-Malware Techniques Bibliography Introduction: From the early days of cracking passwords and stealing information from personal computers, to deadly Internet based attacks that can shake entire’s nation security, cyber crimes have evolved from the endeavors of entertainment by cyber kiddies to organized crimes and terrorist activities of cyber mafia. Virus Attacks, hacking, browser hijacks, spam, phishing and so on are various manifestations of malicious activities that have evolved on the internet in last couple of decades. Malware is one such tool that has emerged as a widely preferred choice to consummate criminal activities on the Internet. Malware is new genre of hostile software, written in a high level language. Normally they target technical vulnerabilities in the system. Spyware, adware, Trojans, virus, worms are very common form of Malware prevalent on the Internet. It propagates through emails, IM and other web services. We will write a custom essay sample on Malware, Spyware And Adware or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It can be categorized into criminal and business malware. Criminal malware is used in cyber terrorism and vandalism; while business malware is used for business/monetary benefits. Spyware is a software program that collects personal information of the users without their formal consent. Unlike viruses and worms, spyware does not usually self replicate, or intrude into the system directly or spread from one system to another; instead, it intrudes into a system by deceiving the user or exploiting software vulnerabilities in a system. Once it gets into the system, its implications can range from disturbing to devastating. It propagates using personalization cookies, tracking cookies, Trojans, drive-by downloads, hacking and piggybacking. Malware: Along with viruses, malware is the biggest threat today to the computer users. It can hijack the browser, redirect search results, serve up pop-ups and many more. Malware stands for â€Å"malicious software† and is used to identify all unwanted and potentially unwanted software. We can get infected by malware in several ways. It often comes bundled with other programs (examples include kazaa and i-mesh). These are usually pop-up ads, that send revenue from the ads to the program’s authors. Others are installed from the website, pretending to be software needed to view the site. Its most destructive feature is that once we are infected with the malware, it tends to multiply!! Earlier, it was mainly written for the destruction of computers and their data but now a days malware development is a big business. It is mostly used as a tool for extorting money out of its victims. In the form of rogue security programs, these are used to convince uneducated computer users to purchase the removal software from the same people who have written it. The types of malware are: Adware- It is the class of software that monitors the internet use for known e-commerce sites. When a user attempts to reach a site, adware pops-up suggesting an alternate site which may or may not be legitimate. Porn Dialers- This software was used heavily during the days when modem was the primary mechanism for connecting to the internet. This used to silently disconnect a modem from its service providers and redial to another premium rate telephone number. The resulting phone number charges, usually that of far-removed countries, would be found by the user only on its next telephone bill. Backdoors- These are the software tools which are mostly used to bypass existing security mechanisms present in either operating system or any application. Exploits- It is a general term used to describe any software code that is specifically designed to take advantage of a known weakness in operating system or application code. When vulnerabilities exist on a system, the exploits can be created to grant attacker administrative privileges, disclose or destroy any data or complete any task. Key loggers- These are the original spyware. It is a type of malware that is mostly used to â€Å"spy† on the user of a system. One way to accomplish this is to log every keystroke typed into that system and then using that data to extract credit card social security numbers and all other sensitive information. Trojans- It is software that illegitimately performs some action that is different than its stated purpose. It may appear to be a legitimate software package that accomplishes a task desired by the user but at the same time after installing it can also perform some illegitimate tasks like destroying personal data. Examples of malware: GAIN- It is one of the oldest and best known examples of malware, created by Claria company. webHancer- It is a spyware application that is commonly bundled with other programs. Upon installation, it starts a program that runs in the background and collect details of the webpages we visit. ISTBar- It is a combination of toolbar and hijacker. It installs a toolbar with search functions provided by slotch. com. Recent Attacks:- Katrina-themed Malware attack Hits the Net This malicious site hosted in Poland harbors a secondary line of attack designed especially to dupe windows users. It cynically offers a â€Å"free scan† for the zotob worm that in reality infects users. It also exploits well known IE vulnerabilities to install a variety of Trojans including Cgab-A, Borobot-Q etc. Most Recent Malware: Stealth Malware Stealth is a program that deliberately tries to conceal its presence in the system. It may try to hide changes it introduced in the system, including dropped files, file changes, running processes, registry settings etc. Malware Development Life Cycle- In recent years, malware has evolved in complexity to rival many decent sized software projects. This indicates an improvement in decent methodologies that enables malware producers to improve their output and capability to achieve maximum gain. Following are the steps generally deployed by the creators of malware to ensure its success: Get the malware onto the target system. Ensure the survival of the malware in the target system. Once establish engage its payload. There are several ways by which malware can be installed on the target machine. Some of these include websites or vulnerabilities in software installed on target machine. There are also actively spreading worms, which propagates via emails, peer to peer network, and IM. A growing trend is not to target vulnerabilities in software but to exploit the users of that software. Malware tricks the users and entice the user to download. One of the major requirement of malware is to remain undetected and viable once installed on the target machine. For this purpose the most common techniques used are compression and encryption. Now a days two more techniques are getting common i. e. code obfuscation and executable injectors. Once establish the main job of malware is to deliver the payload. This payload varies from malware to malware. Spyware- It is a type of malicious software that collects information from a computing system without his/her consent. It can capture keystrokes, screenshots, internet usage habit other personal information. The data is then delivered to online attackers who sell it to others or use it themselves for marketing or identify theft. How do we get spyware:- The main culprits in spyware transmission are:- Unprotected web browsing – Many advertising companies send tracking files, called â€Å"cookies,† along with their banner, ads or provide â€Å"special offers† that, when clicked, install extra software without our consent. Peer-to-peer applications – Kazza Lite is a notorious carrier of spyware installation packages. Many MP3 sharing sites also cause spyware problems. Opportunistic â€Å"freeware† or â€Å"shareware† programs – Weatherbug is one such program which collects more information than it is authorized. Web browsers using cookies – Any web browser can permit spyware to be installed on clicking the page that installs it. Some legitimate commercial software – Windows Media Player and America Online are considered sources of spyware. Each installation of Windows Media Player includes a uniquely identifying number that is provided to Microsoft, and America Online installs additional software packages that report data usage to advertising companies. How Spyware operates: When keywords of interest like names of banks, online payment systems etc are observed, the spyware starts its data collection process. The most common area of interest for spyware is the data sent using HTTPS i. e. HyperText Transfer Protocol Secure. This HTTPS is mainly used for very sensitive data and uses Secure Socket Layers(SSL) Transport Layer Security(TLS). Encryption using these SSL TLS makes it difficult to intercept data during transmission but when spyware is running on the end user’s computer, it is collected before encryption. Man-In-Middle Attack Man in Middle Attack or Bucket Brigade Attack can be active as well as passiveform of eavesdropping. It is a type of attack in which the cyber criminal funnels communication between two users and none of the user is aware that the communication is being illegally monitored. The man in middle employ spyware that when loaded on the consumer’s computer redirects the web browser to the fake site. Countermeasures: Users/Organizations can formulate their anti-malware strategy depending upon the type and complexity of Malware attacks that they are exposed to, and the level of risk associated with such attacks. Different organizations use different tools and approaches to counter malware attacks. These tools and approaches are often based on their functionality, suitability and a cost. The two basic approaches are: Reactive Approach Proactive Approach Reactive Approach- It is an incident response process. In this method, once a problem is encountered, the investigation of the problem, analysis and findings remedy, and documenting the resolutions for future is done and that too mostly in same order. The existing anti malware tools available, identify the malware by scanning the computer executable files check if any know malware have sneaked into the system. This is done by detecting programs that are making changes to the operating system registry. Here, there are only three alternatives for dealing with malware:- Running Malware removable tool to detect and repair malware. If, anti-malware tool fails, Malware can be removed manually by the administrator or formatting the system. Use anti-Malware tool to prevent them from entering the system. Proactive approach- In this approach, the Malware can be deleted even before they get executed. It can be done in following ways:- Apply latest firmware to hardware systems and routers as recommended by vendors. Apply latest security patches to server applications and other applications. Ensure recent anti virus software is running. Maintain a database that keeps track of what patches have been applied. Enable firewalls. Enforce strong password policies. Use Least-privileged user account(LUA). This will do less damage as compared to high privileged processes. Anti-Malware techniques: When a worm or virus starts spreading into the computer networks, one must be able to react quickly to minimize the outbreak and damage it can cause. Traditionally, organizations use firewalls and antivirus scanning tools in order to prevent Malware from entering the system. These tools are used as a protective wall between a node and its network and the internet. The main motive is to prevent malicious code from entering into the system. However, these firewalls antivirus scanning tools and traffic monitors are not free from technical vulnerabilities, that can still be exploited by new generation Malware. Advanced Anti-Malware techniques: Integrating filters ‘with signatures’ – Having layers of application filter on the network, will increase the efficiency of the security tools. Advanced antivirus tools, firewalls, web and email filters can be clubbed together, with latest updates/patches to prevent Malware from entering the system. This approach reduces the probability of Malware intrusion to minimum possible. Though not zero. For example, Malware that attacks the web-browser normally bypasses the firewalls, but gets identified and deleted by web filters. Similarly, a new Malware whose signature is not there in any of the filters can still sneak into the network unnoticed. ‘Multi-Layered Defense’ without signatures- It is very much similar to the ‘Integrating Filters’ approach but the only differentiating factor is that they can detect any malware even without their definition or signatures. In the integrating filters with signature technique there is a vulnerability i. e. these are amenable to attacks by unidentified or reported Malware. To overcome that vulnerability ‘Malware without signature’ approach must be adopted. It includes following technologies.

Importance of Exercise Essays

Importance of Exercise Essays Importance of Exercise Essay Importance of Exercise Essay Most of us know by now that we should be exercising on a regular basis. But do you really know why exercise is so important? Not only does working out help you shed a few pounds, but there are also many other compelling reasons to include some regular activity in your routine. To begin with, Exercise has many benefits that will help people live longer, healthier, and happier lives. Not only is exercise healthful, it also has an effect on our overall appearance and body composition, which can directly influence self-esteem, self-worth, and level of confidence. It reduces depression and instantly lifts mood due to the production of endorphins, the feel-good hormones. No matter how down you are feeling before you exercise, you will definitely feel a lot more upbeat by the end of your session. The reason I chose exercise as my topic is because I think it plays a very big role in our lives. If you take care of your body, your body is going to take care of you. I feel that everybody should have some sort of exercise in their life, it’s not only good for you but it can have positive effects internally and externally. Next, I am all for exercising and playing sports. Exercise improves focus and mental clarity. Research has shown that those who participate in regular exercise have less chance of suffering from Alzheimer’s and senility. It promotes better energy levels. It may sound unlikely, but the more you exercise, the more energy you will have. Improved strength and stamina are common with regular exercise. Those bothersome chores will feel much easier, and you will be able to do more for longer. Exercise increases muscle tone, leaving you looking more defined. The extra muscle mass will also help to increase your resting metabolism. It can improve self-esteem and self-confidence. Once you start toning up, you will look better and feel better. The extra energy, stamina, and endorphins will spill over into other areas of your life. You will feel more in control of yourself and your life. Thirty minutes every day is ideal. If 30 minutes is too big a call, try to break it up into smaller intervals. Go for a walk at lunchtime, or use the stairs at the office instead of the elevator. Use your car less and make an  effort to ride a bike or walk. It all adds up. Types of beneficial exercise include brisk walking, jogging, running, swimming, tennis, skating and rollerblading, skiing, yard work, walking the dog, dancing, resistance work, fitness classes, sports, cycling, jump rope, and just running around and playing with the kids. Try to find activities that you are good at and enjoy. If you have fun while you are working out, you will want to keep going, and your sense of well-being will be heightened. If you don’t enjoy your workout, swap to something else. Once you have incorporated a regular workout into you daily routine, you will quickly notice the difference when you skip a session. Having less energy and feeling more stressed and anxious are some of the most obvious symptoms that quickly return. Once you have started exercising regularly, you will wonder how you ever managed without it. Your body and health will reward you as well. Last, Aerobic activity will improve both the health and efficiency of your heart and lungs. The improved circulation results in a good complexion and improved transportation of oxygen around the body. With regular exercise, there is a decreased risk of developing Type 2 diabetes. Exercise increases bone strength, helping to alleviate the painful condition known as osteoporosis (loss of calcium in bones). Regular exercise also promotes a healthy immune system. Exercise can improve balance and coordination, as well as cardiovascular fitness, helping reduce the risk of stroke and heart attack. Exercise also helps you sleep better. The actual physical activity will ensure that your body and mind are ready for a great night’s sleep. Another benefit is decreasing stress levels. Worries tend to diminish in size while you are concentrating on working out. Combined with the production of endorphins, stress and anxiety will decrease. References 1.) Nutrition for Sport and Exercise Author: Dunford, Marie, Doyle, Andy 2.) http://sciencenetlinks. com/collections/exercise-and-nutrition/ 3. ) Exercise Physiology: Nutrition, Energy, and Human Performance By William D. McArdle, Frank I. Katch, Victor L. Katch Wolters Kluwer Health/Lippincott Williams Wilkins

PMI analysis Essay Example | Topics and Well Written Essays - 250 words

PMI analysis - Essay Example The third positive thing about the presentation is the fact that powerful people seem not to be more assertive, but they are more confident and more optimistic. Negative things about the presentation may include the fact that when we feel powerless, we close ourselves up, wrap up and make ourselves look small or devalue ourselves. This is not proper as it makes us become even more powerless. Instead, we need to strive to gain power. Secondly, sometime after an interview that has made someone manifest himself as a powerful person; we find that the employers say that they do not want to hire such people due to how they presented themselves. It is also negative that a bad car accident can make us our IQ drop and this may affect our capability and ability to reason well. It is interesting from the presentation that we are influenced by our non verbal, our thoughts and our feelings and physiology. The speaker also brings it very interestingly that sometimes our non verbal requires us to fake it until we make it. It is also interesting that, when someone is touching his neck during a presentation, they are only trying to protect themselves and trying to overcome fear. In a nutshell, the presentation shows clearly ways through which someone needs to use body language to help them conquer situations. There is power in the non verbal presentation that make people become either powerful or less

Classic Airlines Marketing Solution Term Paper Example | Topics and Well Written Essays - 2000 words

Classic Airlines Marketing Solution - Term Paper Example 102). The nine step problem solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided to employ strategies of cutting costs. This has led to reduced motivation to the employees whose morale and attitude towards work has become significantly low. These challenges have had a major impact on the marketing function of the airline which is faced with a problem of increasing the satisfaction of its customers and maintaining their loyalty at the same time decreasing the airlineâ⠂¬â„¢s expenditure. This paper gives a critical analysis and discussion of Classic airline’s marketing problem while using the nine step problem solving model in order to provide the most appropriate marketing solution for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that needs an immediate solution (Petrolini & Walden, 2000, p. 7). ... The situation that the airline is in illustrates the need to put more effort in promoting its services through improving quality, efficiency and reducing the costs associated with traveling. Since this contradicts with the Airline’s need to reduce costs, then it is evident that a serious problem exits and thus an amicable solution is required so that the airline’s reputation and success is maintained. Classic airline’s marketing function is involved in trying to help the airline to come out of the problem that it is facing. The board of directors has engaged the marketing department in conjunction with finance and customer services so that a solution is reached. The shareholders of the airline have also shown interest in providing a solution for the company so that they could safeguard their investment. The best solution for the situation that Classic Airlines is facing is to involve the marketing strategies which will lead to enhancing the satisfaction of the co nsumers and in return, this will help the airline to improve its sales. The increased income would be used to compensate the staff and hence motivate them which will further improve the satisfaction of the customers and eventually win their loyalty on the airline. The management of the airline should thus set priorities in coming up with the solution for the marketing problem faced by the airline so that appropriate strategies are devised that would lead it into a lasting solution to the problem. Additionally, it is recommended the management of the airline evaluate the current situation in relation to the desired situation in order to determine how the solution would be reached with efficiency and

U.S. manned spaceflight proram Essay Example | Topics and Well Written Essays - 750 words

U.S. manned spaceflight proram - Essay Example Space travels have now become an integral part of the exploration programs in the outer world. These travels are undertaken with the stated objectives of carrying out researches and scientific studies. During the cold war era, when both USSR and USA were busy in upstaging each other's maneuvers the spaceflight program got a big boost.Both countries used to suspect each other's motives and tried to be the first with the latest technology to spy from the outer world. All this, no doubt, enriched the space exploration program, but it came at a huge cost attached to it. This led to severe criticism of such a program and questions were being raised on the utility of such a program. With the disintegration of USSR into many smaller nations the race has come to a halt and now we have only one super-power, but the space program continues. It not only has strategic importance, but there are vast possibilities for the scientific community to know the nature, the environment, the surroundings o f the earth etc. It appears little far fetched, but to explore the possibilities of life in the outer space will also be known only when we continue with the space exploration program. It is indeed capital intensive, and the outcome cannot be quantified in general terms, but it is also a fact that not every nation can afford to have such an ability to spend on exploring the outer world. Colino (1987) contends that when reviewing the space exploration program of U.S. a perceptible change in the policy is quite apparent. 'While in the 1960s and 1970s, U.S. space policy focused on given objectives ranging from national security, to Cold War competition with the Soviet Union, to the belief that exploration of space for learning, knowledge and, perhaps simply, "because it's there" were worthy goals per se. These clearly stated objectives fueled the most successful American space initiatives, many of which were conducted directly, openly, and, in some areas, with extensive international c ooperation.' Now the international community too is actively cooperating with America in the different forms to understand the intricacies of outer space. The financial aspect is of course looked mainly from the American pocket, and that is quite understandable as well. We cannot expect the countries like the third world nations, showing active interest in the space exploration program, to finance such projects. In fact from strategic point of view an international partnership in such projects gives scope for a better understanding amongst nations, which in turn helps in lessening the political rivalry and brings up the mutual trust, a prerequisite for world peace. Manned spaceflight provides more room for exploring the potentials of outer world, studying and analyzing the extraterrestrial activities etc. Manned spaceflights no doubt puts the life of the individual/s on great risk, but it is worthwhile here to mention that with the help of unmanned spaceflights we can only have a limited success in such explorations. Russian space traveler Yuri Garagin was the first one to go up there in 1961, but now American adventures have gone many steps ahead of Russia, thanks to the consistent efforts from the respective US governments. Mr. Steven Weinberg has been questioning the motives and utility of such space programs. The International Space Station (ISS) program in particular has come in the firing line, for not producing scientific results commensurate with the kind of investments (Prechtl and Whitesides, 2007). But, such are the risks with the scientific programs whatsoever. The research community is busy looking out a cure for AIDS, but so far they've not been able to come out with any credible cure for the disease.

The Introduction To The Event Management

The Introduction To The Event Management You are the event manager for large company in the entertainment business. You have been asked by the managing director to write a briefing paper for a group of interns who have been recruited to help arrange a large festival. You were asked to explain the importance of planning and administering an event of this topic from the media or their own business practice but have no formal knowledge about it. Your briefing paper needs to concentrate on the topic above, explaining the rationale for managing the event. Your briefing paper must deal with. Why an action plan is necessary for any event. Techniques that can be used to monitor progress The importance of monitoring and evaluating each stage of the planning cycle The role of event manager when building and leading a team The importance of incorporate lead time into the schedule. INTRODUCTION Events are growing with the passage of time which are using for many purposes like promotion of business, culture, sports, tourism, political and charity. Events are very important part of society because event shows their culture and tradition. So event manager should be very careful regarding what he is presenting. As event manager I have to organize musical event for large company in entertainment business. Managing director asked me to help a group of interns in organizing the musical festival and explain them complexities and difficulties in planning, implementing and arranging of different stages of musical event. Show event managers different qualities and characteristic to interns which will help them in future life as event manager like leadership, planner, problem solver and team work etc. Define event manager Event manager is person who plan and execute event. Event manger is creative, good leader and team builder. The successful completion of an event depends upon the knowledge and skills possessed by the event manager in handling the event. The ability of the event manager to perform the entire task in a most appropriate manner would lead to the success of the event. However, the task of a event manager is not an easy one. It comprises of lots of complexities and difficulties, which need to be handle with great care. Why an action plan is necessary for any event? Action plan is very important and necessary for any event success. Without action plan nobody knows where he is going, how to achieve the goal, what to do, when to do and how to do it. For event manager action plan is first and most important step to begin. I am event manager of large company in entertainment business. I have given the task to arrange large music festival and for that first I am making action plan which is given below. Music festival Budge Booking of venue Booking of music bands Interior designing Health and safety Catering Security Ticket price Promotion Music festival Music festival will be family festival. There will be no age restriction because music is for everyone and everyone has right to enjoy. Also if anyone wants to come and we put age restriction he will feel ignorant, his thinking about us will be change in wrong way, he will never listen our company music again so we have to very care regarding all this things. We have to spared love and peace through music because music is for everyone. Budget First we should know about how much budget we have to make all arrangements. We should set the budget for everything separately like venue booking, catering and booking of band, security and promotion. So we all know how much we have to arrange all these things within budget. Booking of venue As we plan an indoor music festival because of cold weather in December in Birmingham so we decides to book symphony hall Birmingham. It has its own parking .symphony hall exists in city centre of Birmingham. Hall is walking distance to railway station, coach station, taxis rank and about half hour drive from airport .so it is perfect venue for music festival. Booking of music bands After booking of venue we know date which is 29 December so we have to book music bands which are available on 29 December and also within our price range. Interior designing As now we know there is capacity of 2200 people are going to gather for music festival so we have make sitting arrangement and also decorate its interior with some extra colourful lights on stage as well as on audience to make it more batter for enjoyment. Health and safety Health and safety is very important we have carefully check heating system as well as fresh air to maintain the level of oxygen. We have to arrange ambulance and first aider in any case emergency he should be always there during the music festival. We also have to check fire alarm smoke detectors are in proper working condition. Catering We have to order for catering for 2200 people like sandwich, burger, drinks and snacks etc. make a separate corner for this whomever feels hungry take food at any time in interval as well as during the music festival. Disable audience In our venue there are about fifty seats for disable persons. We are going to make special arrangement for them so they also enjoy music festival with other people because they also have right to live and enjoy. Security Security is very important for event. Security play vital role in success of the musical event and without security we cant handle the crowd and run the event smoothly. For security we need about two three security guards for checking the tickets. More security guards are around the stage for the music band safety and some security guards around the end of sitting area for keep eyes on crowd. Close circuit cameras are also used for security purpose which are very helpful for security. Ticket price After calculating all the expenses we have to decide ticket price as we know the how many tickets we have to sell. Set ticket price which makes us profit as well as in audience range. Promotion After doing all hard work we have to promote the event which is most important for its success. We have to do advertisement in news paper, television, internet, school, colleges, universities and public places. Techniques that used to monitor progress Monitoring is defined as to keep track of implementation process. There are different techniques which can be used to monitor progress like reporting, meeting, communication, feedback, graphic presentation and project schedule chart. Reporting Reporting is very useful technique to monitor progress like booking for venue if two or three persons are going venue checking in different location. After checking the venue all of them make report about their venue details and price for and the venue availability send report back to manager so reports will helpful for manager to make decision. Meeting The next technique for monitoring progress is regular meeting during preparation of music event. In these meeting everything is going to discuss for progress like in which part we are going right pace on right track and on other hand in which part we are lagging behind. In one way or other we have check everything and rebadged if needed. Graphic presentation The next technique for monitoring progress is graphic presentation. In graphic presentation two things are compared like time and work progress. This show a line is drawn from start which goes on with the passage of time and work, which shows how we are progressing in event. Communication Communication is next technique which is very helpful for monitoring progress. Communication can be done in lots of ways like mobile phone, internet, meeting, feedback etc. If we are using mobile phone for monitoring progress we are going to ring that person and asked how much work he has done and how much left and also how long it going end so in this way we know work progress in minutes. Project schedule chart Project schedule chart is given below. Chart involves different stages of event management. http://www.kudosmatrix.co.uk/Images/chart.gif The importance of monitoring and evaluating each stage of the planning cycle For event manager monitoring and evaluating each stage is very important. Event manager should always keep monitoring and evaluating the planning cycle thats how event manager comes to know where we are leading and where we are lagging behind. Where we are spending the money and how much money we are spending. Is money within the budget for that or we are spending more than our budget. For booking of venue is it booked within our set budget or it takes more money for booking of venue if so that will going to affect other areas of planning cycle. Same thing for booking of musical bands so we have to keep monitoring for making sure it remain within the range of set budget. We have to monitor and evaluate security system is it working, is it in proper order if not we have fix this up within time and keep checking. The role of event manager when building and leading a team Event manager should be good leader and should know how to make a good team and how to work with team and lead them to success. Characteristic of good manager as leader are given below. Manger focuses on Goals and objective Telling how and when to do Shorter range planning Organized and structure in working Manager is autocratic in decision making Restraining Maintaining Conforming Imitating Administrating Directing and controlling Procedures Consistency Risk avoidance Bottom line is that good manager is doing the right things. Event manager as a leader should be good in communication so there is no gap between him and employees. If manager is not good in communication so there is lots of confusion between employees that will surely affect his work progress and quality as well. Event manager should also be good in prioritizing the work. Event manager should make to do list so that important work should be done in time and so that less important work should not take more time, in this way both time and cost can be saved. The importance of incorporating lead time into the schedule. The lead time is very important in schedule as well as in planning. Lead time means that time limit for doing things. If we are going to plan musical event in 28 December so thats mean we have about eight weeks in our hands. For booking of venue the lead time is one week so we have to arrange venue within one week to proceed ahead. Then we have seven weeks left after booking of venue. In these seven weeks we have to book music bands, catering and security also we have to promote the music festival event and also make preparation for it. We have to book music bands in second week and also make other preparation in this week. So now we have left six weeks. We have to do all preparation and setting in next two weeks time. We have to very careful with time because we are going to promote the event for about minimum three weeks for the success of the music festival. Conclusions Music festivals and other events are very important in to now days busy stressful life. Music festivals should be arrange in regular intervals which will very helpful to slightly divert mind from work and will fresh up the mind. Music festivals also bring people close to each other because in todays busy nobody has time for other so it provides opportunity to meet other people. I recommended music festival to the people for enjoyment and to know about the custom and traditions of the socity.

Canadian Alternative Theater Essay examples -- Richard III 3 William S

My Kingdom For a Canadian Alternative Theatre: The Richard III That Never Was Of all the parts she played in her brief time as an actress during the late 1960s, the part my mother remembers most fondly is one she never got to perform – the role of Richard III’s hump in Theatre Passe Muraille’s production of Richard III. The production was conceived of more than twenty years before I was born, and I’ve never seen video recordings, photographs, or even a review of the piece. In fact, the play was cancelled for financial reasons before it was ever performed. Despite this, for me, my mother’s role in the 1969 vision of Richard III represents a fascinating, and humorous, moment in which Shakespeare and my own Canadian history come together. More than this, the failed production, rehearsed at the Theatre Passe Muraille during the early days of Toronto’s experimental theatre scene, is representative of a significant change in attitude toward Shakespeare, towards Britain, and towards what a â€Å"Canadian Shakespeare† or even a â€Å"Canadian theatre† meant and could mean. In 1969, the Theatre Passe Muraille was based in the Church of the Holy Trinity – a traditionally liberal church tucked between the towers of the Eaton centre in the heart of downtown Toronto. Twenty-five years later, when I was eight, I would go to the same church for a summer camp offered by a non-profit arts organization run by my mother, who had long since given up acting. I would play theatre games on the same courtyard stones. In 1969, however, my mother and the forty-odd members of the Theatre Passe 2 Muraille had just moved in, and the church was just becoming one of the most important centres for alternative theatre in Canada. The Theatre Passe... ...inst an idea of â€Å"The Bard† as the ultimate symbol of British, and therefore legitimate, culture. As my mother said, â€Å"you want to free yourself from your colonial roots, and the way to do that is to do contemporary, immediate theatre.† The Theatre Passe Muraille adaptation was not an attempt to embrace the canonic Shakespeare as a symbol of imperial culture, but an attempt to express something immediate and Canadian using England’s greatest writer. 6 Works Cited Johnston, Denis W. Up the Mainstream: The Rise of Toronto’s Alternative Theatres, 1968-1975. Toronto: University of Toronto Press, 1991. Daniel Fischlin and Mark Fortier. â€Å"General Introduction.† Adaptations of Shakespeare. Eds. Daniel Fischlin and Mark Fortier. London: Routledge, 2000. 1-22. Press Release. Theatre Passe Muraille. 1969. Shakespeare, William. Richard III. Oxford: Oxford UP, 2000.