Fast Food and Traditional Filipino Way Essay

Statement of the enigmaBoth Franchise offer almost vex the same product. McDonalds Philippines, an American fast victuals company they offer burgers, spaghetti, fries and fried chicken. they also overhear deserts Mcflurry, sundae, vanilla ice cream on a cone, apple pie, and coke float. Jollibee deserts atomic number 18 mango pie, sundae, vanilla cone twirl, chocolate krunch ice cream, and coke float. Almost the same as McDonalds.Causes of the ProblemSWOT ANALYSIS of JollibeeStrengths Jollibee has grown exponentially on all aspects on operation. Superior menu line-up.-Creative marketing programs. Efficient manufacturing and logistics facilities. It is a stronghold of heritage and monument of Filipino victory.Weakness The existence of other competitors.-still needfully expansion to widen its salesOpportunities Employees received extensive training so that they could learn the corporate determine of integrity and humility.Threats-The rivalry between Jollibee and McDonald.-Jollib ee was reported to have been using earthworms in its beef patties for many days to get customers addicted to certain so-called chemical elements in earthworms.Alternative Courses of ActionI hold Jollibee should offer dish which is habitual in the Philippines so that they could have a different perspective from the propose customers. This is evident as they are constantly adding its product range on top of their already prevalent favorite menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored gustatory modality in a comfortable setting.The main draw for customers into Jollibees restaurants is the appeal for local styled food offered to Filipinos preferences. This is evident as they are constantly adding its product range on top of their already popular favorites menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting.Advantages and Dis advantagesAdvantages-continue to improve services to have an edge to the competitors-the company originated in the Philippines Compared to McDonalds-it is more known to Filipinos-affordableDisadvantages-the target market is mostly kids only-some foods were made from unhealthy ingredient like monosodium glutamateRecommendationJollibee should involve itself as being closer to Filipino families as compared to its competitors. There is already general awareness locally that Jollibee is a local Filipino establishment, which in turn appealed to the mass population whom matte up more comfortable in a familiar setting. Tailoring its menu towards the Filipino taste, it positioned itself as the darling destination for family outings as compared to its similar competitors.ConclusionBased on the information, therefore I conclude that Jollibee allow make the company survive for a long period of time without being interrupted by its competitors if they will make their business closer to the hearts of the Filipino.